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Mobile Grabbing Our Time, Print Ads Take the Ad Dollars

Ad Projections

April 23, 2014 -- According to eMarketer’s latest forecast of time spent with media by US adults, while mobile may be grabbing a growing share of time spent with media, "advertising dollars are following behind slower than one may expect." 

In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.

Source: eMarketer






Source: eMarketer


Source: eMarketer


About: eMarketer bases their forecasts on a multi pronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends as well as trends in specific consumer behaviors. They analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness. Additionally, elements of each eMarketer forecast fits within the larger matrix of all their forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

Source:  eMarketer, Despite Time Spent, Mobile Still Lacks for Ad Spend in the US, April 23, 2014 and eMarketer, Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media, April 22, 2014.