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U.S. Publishers Split Over the Future of Print


May 12, 2014 -- A recent survey of U.S. publishers finds the debate over the future of print to be split.

The April-May 2014 survey of 389 qualified U.S. magazine and newspaper publishing executives finds 37% believe print will continue to be the primary way readers access their content, while 34% say print is the least important channel going forward, behind smartphones, tablets and PCs.

Overall, publishers deemed smartphones to be the most important content access method moving forward (40%), followed by print (37%), tablets (19%) and PCs (4%).

Other key findings from the survey conducted by audience insight company Cxense, in conjunction with Editor and Publisher magazine:






Source: Cxense, Publishing Profitability Survey Shows Mix of Optimism, Naiveté, May 12, 2014