Time Spent Looking at Screens Reach All-Time High
According to Nielsen’s Cross-Platform Report, U.S. consumers are looking at screens more than ever before. Per individual, an average of 270 hours is spent each month looking at different types of screens.
The largest increase was observed in Smartphone Browser and Apps. People are spending 7 more hours per month on this platform through browsing and using different apps.
The only two platforms that decreased in viewing time were Live TV and DVD or Blu-Ray.
Image Source: Statista, 2014.
Source: Statista. People Spend More Time Looking at Screens Than Ever, August 7, 2014.