Print-on-Demand: Key to Engaging New Generations
Ever since digital communication technologies have become widespread, print has become more accessible and convenient for the newer generations. In addition, several new methods to approach print now exist.
Image Source: Google
Printing for a new generation:
- Even the younger generations have difficulty staying up-to-date in the rapid digital environment .
- The future of print relies on the value and use it holds for upcoming generations.
- Print is available anywhere at the click of a button.
- Convenient digital printing modules streamline the process.
- Print-on-demand must be as easy as creating websites on demand.
- Maturity of the web leads to new communication methods (for example, blogs and social media).
- A similar instance of maturity needs to happen for print industry.
- New printing models (such as print-on-demand) need to grow.
- There is a need to raise awareness of accessibility and worth of print.
Source: FESPA, Why print on-demand is key to engaging new audiences, August 18, 2014.