Global Print Market Growing 8% from 2011 to 2017

Trends/Issues

According to Research and Market’s “World-Wide Market for Print: Identifying Global Opportunities for the Print Industry” report, the future is not as bleak for the printing industry as some make it out to be according to a research study conducted by The Economist Intelligence Unit for NPES/PRIMIR.


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It is expected that there will be an 8% growth rate from $584 in 2011 to $668 billion in 2017. The reason for this growth is the overall stability of the global economy. Since the economy is doing better, people consume more, which affects printing.

The U.S. contributed $132 billion in 2011 towards the overall market, making it the largest contribution. By 2017, it is predicted that China will contribute the most to the market at $141.8 billion.

Developing markets are the most important to observe. These markets offer the most potential of any other markets and are quickly growing.  Some of the emerging markets (other than the common BRIC countries) include Philippines, Hungary, Ukraine, and Indonesia. Following publishing trends of emerging markets, it is forecasted that these countries will show exponential growth in publishing as consumption increases.

Dominating global revenue growth is the package printing industry. In 2007, this segment accounted for 35%, while in 2017 it is expected to grow to 43%.

About:
The research study was conducted by The Economist Intelligence Unit for NPES/PRIMIR.
For more information about NPES/ PRIMER please contact:
Rekha Ratnam
NPES Assistant Director, Market Data/Research
rratnam@primir.org
703-264-7200

Research and Market’s “World-Wide Market for Print: Identifying Global Opportunities for the Print Industry” report gathers historical print market data and forecasts the future for publishing, promotional/commercial printing, transactional, display and point-of-purchase printing, and package printing. This study identifies key emerging markets, equipment, consumables and substrates.

Source: "Research and Markets Adds Report: World-Wide Market for Print: Identifying Global Opportunities for the Print Industry."Professional Services Close - Up (2014)ProQuest. Web. 11 Sep. 2014.