Print Equipment Market Makes a Shift Due to Communication Technology
From 2011-2016, the way we communicate and interact in our daily lives has changed dramatically. We've switched focus to mobile interaction and have higher social media usage. Expectedly, some markets declined significantly. Web offset machenery declined at a rate of 20.2% annually over that peroid, but had settled and is predicted to only decline at a rate of 1.2% in 2016-21. Shorter runs with higher personalization increased over the same time peroid, as printers are focusing on optomizing their production. Spending across the industry is predicted to increase by 1.5% between 2016 to 2021. The industry as a whole is transforming to cater more to customers and their specific needs.
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