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Changing Shapes: How Unsquaring the Wheel Came to be

Business Development

Back in 2012, at the Cross Media Innovation Center Summit hosted by RIT, Chris Bondy, Wayne Peterson, and Dr. Joe Webb got talking. They agreed that printers have been in a rough spot since the digital age caught on. The problem was that printers were having either production or sales issues, and they're based on old, outdated business models. These three individuals decided to combine their industry knowledge together and create "Unsquaring the Wheel" which outlines how to bring your business into the new service-oriented business model that has brought success to a struggling industry. It inclues valuable actionable suggestions and data-driven content, making this more than just a piece of literature, but a key to success.

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