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Billboard Advertising Innovation

Personalization/Targeted Ads

Billboard advertising was one of the earlliest forms of advertising, coming before magazines, catalogues, and anything digital. But age doesn't stop innovation in the industry. A Swedish pharmacy created a billboard that when it detects cigarette smoke, a video of a person coughing starts. This engagement is meaningful and effective, something that most ads try to accomplish. The billboards are placed in areas where people commonly smoke. A video of the billboard can be seen below.

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