Profiting and Adopting Disruptive Technology
Staying up to date with relevant technologies is important for a company that wants to compete in it's industry. Disruptive technologies are especially important to watch because they have the power to completely change the process or product. This is no different when applied to the printing sector. A disruptive technology is an innovative technology that changes the way we work by creating new market opportunities that displace or disrupt the norm. Inkjet technology can be considered disruptive as it changes the market opportunity for print. A key thing to consider when adopting disruptive technologies is viewing them as a new way of working that benifits both the customer and your business.
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