Site-wide links

Annual Report Survey & Findings

By WithumSmith Brown

Annual Reports


"Over 80% of survey participants said they preferred a printed annual report to an electronic version."

Year: 2006

Type of Promotional Material/Activity Tested: The value of annual reports and how primary readers perceive them.

Sample Population: 102 primary readers of corporate annual reports (68 individual investors and 34 portfolio managers and securities analysts).

Methodology: Online and telephone surveys featuring ten main questions/statements with three sub-questions to allow survey participants to provide verbal comments.

Top Line Results:


Take Aways:

Complexity rating: 1 out of 3 (complex statistical analysis scale: 1=none, 2=moderate, 3=difficult)

Full-text of study not available