White Paper Sources

(registration at third party sites may be required)

Direct Marketing Trends for 2012, The Ballantine Corporation
What  direct marketers will be doing in 2012 to boost their business.  Traditional direct mail, email marketing,  social media, and the overarching trend of integrated marketing.

DirectMarketingIQ.com Research Library
Research, reports and analysis covering a variety of marketing topics.

Chief Marketer Research Library
Research, tip sheets, white papers, webinars and best practices on an array of marketing tactics and tools.

Direct Marketing News
White papers covering a variety of marketing topics.

MarktingSherpa
Thousands of white papers, articles, case studies, and more.

B2B Magazine
White paper library

MarketingProfs
Hundreds of white papers

Color Matters
Why Color Matters?  Color and Marketing
A website featuring data about the role of color in marketing, as well the larger world we live in.