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Fast Facts

Digital/Online

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  • 15% of American Adults Do Not Use the Internet At All
    From September, 25th 2013 - added on September, 27th 2013

    According to research from Pew, 15% of American adults do not use the internet or email at all--and the majority of non-users don't plan to do so in the future.

  • Customers Acquired via Facebook and Twitter Prove Less Lucrative
    From July, 2nd 2013 - added on July, 2nd 2013

    Social networks have a long way to go to be as lucrative as search engines and email when it comes to customer acquisition, a study finds.

  • Online Retailers Find Success with Print Ads
    From October, 1st 2012 - added on March, 18th 2013

    A Wharton School study looks at online retailing marketing tactics. Key findings: The physical density of an area plays a key role as to what works best in attracting shoppers; Print has an important role to play.

  • 84% of Americans Go Online Daily; Increase Thanks to Smartphones
    From December, 19th 2013 - added on January, 4th 2013

    In 2011, 78% of U.S. adults went online daily. In 2012, this number jumped to 84% -- thanks to the increasing adoption of smartphones.

  • Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device
    From October, 17th 2012 - added on November, 29th 2012

    An analysis of tablet newspaper and magazine readership data from comScore finds that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily.

  • Consumers Are Interacting With Digital Magazine Ads
    From October, 17th 2012 - added on October, 23rd 2012

    More than half of consumers who read a magazine advertisement on their tablet or e-reader interacted with the ad, according to new research from GfK MRI Starch Digital.

  • High Proportion of Display Ads Not Seen by Intended Audience
    From March, 19th 2012 - added on March, 19th 2012

    A review of user engagement with display ads finds that that nearly 40% of these ads are not seen by their intended audience.

  • Consumers Turning Off from Digital Ads
    From February, 24th 2012 - added on March, 12th 2012

    A new report finds that the majority of consumers feel there are too many digital ads, and that they are too pervasive.

  • Online Ads: Who Is (And Isn't) Clicking and Why
    From November, 18th 2011 - added on November, 18th 2011

    A survey finds that two in three have clicked or acted on an ad in the past six months, yet for respondents who don't click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don't trust ads to be truthful. One in 4 for say they ignore online ads altogether, regardless of ad relevance.

  • College Kids Prefer Printed Textbooks Over Digital
    From May, 25th 2010 - added on June, 14th 2010

    Three out of four (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a Student Watch study conducted by OnCampus Research.

  • MIT Study Deflates Online Ad Advantages
    From January, 4th 2010 - added on January, 4th 2010

    Online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits says a study from the MIT Sloan School of Management.

  • Online Ad Clutter Reduces Effectiveness and Brand Opinion
    From December, 15th 2008 - added on February, 5th 2009

    According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page.