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  • Why CNET launched a new quarterly print edition
    From June, 6th 2016 - added on June, 3rd 2016

    Tech site giant CNET opened a quarterly magazine in 2014 despite being web only since 1995.

  • Global Magazine Publishing Outlook, 2014-2018
    From June, 13th 2014 - added on June, 13th 2014

    PwC's 5-year media outlook finds that driven by digital, global total magazine revenue will resume growth in 2015.

  • Consumers are Engaged Across All Magazine Platforms
    From February, 26th 2014 - added on June, 12th 2014

    Research finds different magazine platforms play important roles in influencing consumers throughout the stages of the purchase behavior funnel; Print has the most influence over actual purchases.

  • Magazine Ads Continue to Engage and Motivate Consumers
    From April, 24th 2014 - added on April, 30th 2014

    Analysis of over 500,000 print magazine ads by Starch finds the medium endures in engaging consumers; 35% of readers took action based on magazine print ads -- unchanged since 2010.

  • ROI from Print Magazine Ads Well Above Digital, Nielsen Analysis Finds
    From September, 1st 2013 - added on November, 5th 2013

    Analysis of ROI data from Meredith's advertising program finds households exposed to print magazine ad campaigns spent significantly more (+3% to +36%) than those consumers not exposed. The average ROI was $7.81 for every $1 spent.

  • Magazines Continue to Rank Highest In Ad Receptivity
    From October, 22nd 2013 - added on October, 22nd 2013

    Magazines continue to score significantly higher than TV and online in ad attention and receptivity, as well as other key engagement dimensions.

  • Magazines Slow to Optimize for Cross-Platform Viewing
    From May, 13th 2013 - added on May, 13th 2013

    A survey finds 93% of the leading consumer magazines don't offer readers complete cross-platform digital experiences.

  • Study Reveals Link Between Magazines and Social Among Millennials
    From August, 23rd 2012 - added on August, 28th 2012

    A new study of over 1,000 younger consumers finds Gen Y enjoy and engage with magazine content -- they're just reading them in different ways.

  • Consumers Take Action Thanks to Magazine Ads
    From July, 26th 2012 - added on July, 26th 2012

    Six out of 10 magazine readers say exposure to specific magazine ads led them to take, or plan to take, action (such as make a purchase).

  • Study: The Power of Magazine Advertising
    From July, 9th 2012 - added on July, 11th 2012

    New research out of the UK finds magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers' sole attention.

  • Updated: The 20 Tweetable Truths About Magazines
    From April, 30th 2012 - added on April, 30th 2012

    The Magazine Publishers of America's has updated its "The Twenty Tweetable Truths About Magazine Media." The quick moving video highlights the enduring value and vitality of the magazine industry.

  • Many Consumers Just Prefer Reading the Printed Versions of Magazines
    From February, 16th 2012 - added on February, 16th 2012

    There are almost 187 million magazine reading adults in the U.S. -- and almost half (46%) are interacting with their favorite magazines exclusively in print.

  • Print Magazines Still Dominate Overall Magazine Engagement
    From November, 19th 2011 - added on November, 19th 2011

    In its annual Survey of the American Consumer, media and consumer research firm Gfk MRI interviewed approximately 26,000 American adults on their media consumption habits, including magazines. The latest survey finds that out of 1.6 billion magazine exposures, print was the format turned to by 9 out of 10 of the overall audience.

  • U.S. Adults Read 8 Different Magazines a Month
    From June, 22nd 2011 - added on August, 5th 2011

    According to media research firm Affinity, specializing in print and digital magazine audience measurement, more than 184 million American adults read magazines in print or electronic form every month (an average of 8.1 per month).

  • Magazines Boast Highest Levels of Consumer Engagement
    From January, 31st 2011 - added on June, 2nd 2011

    Magazines boast the highest levels of consumer engagement of any media, according to research performed by global neuroscience research company Neuro-Insight.

  • Enthusiasm for Print Magazines Remains Strong
    From February, 1st 2011 - added on February, 2nd 2011

    According to Deloitte's State of the Media Democracy survey, while 2010 witnessed another explosion of digital content, print magazines have "survived the digital tsunami," and that magazine advertising remains an important source of info for U.S. consumers.

  • The Impact of Print Magazine Ad Placement on Readership
    From October, 21st 2010 - added on October, 26th 2010

    Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention.

  • Magazine Cover Ads Often Outperform Other Premium Spots
    From February, 10th 2010 - added on February, 11th 2010

    Research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as controversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots.