From June, 6th 2016 - added on June, 3rd 2016
Tech site giant CNET opened a quarterly magazine in 2014 despite being web only since 1995.
From June, 13th 2014 - added on June, 13th 2014
PwC's 5-year media outlook finds that driven by digital, global total magazine revenue will resume growth in 2015.
From February, 26th 2014 - added on June, 12th 2014
Research finds different magazine platforms play important roles in influencing consumers throughout the stages of the purchase behavior funnel; Print has the most influence over actual purchases.
From April, 24th 2014 - added on April, 30th 2014
Analysis of over 500,000 print magazine ads by Starch finds the medium endures in engaging consumers; 35% of readers took action based on magazine print ads -- unchanged since 2010.
From September, 1st 2013 - added on November, 5th 2013
Analysis of ROI data from Meredith's advertising program finds households exposed to print magazine ad campaigns spent significantly more (+3% to +36%) than those consumers not exposed. The average ROI was $7.81 for every $1 spent.
From October, 22nd 2013 - added on October, 22nd 2013
Magazines continue to score significantly higher than TV and online in ad attention and receptivity, as well as other key engagement dimensions.
From May, 13th 2013 - added on May, 13th 2013
A survey finds 93% of the leading consumer magazines don't offer readers complete cross-platform digital experiences.
From August, 23rd 2012 - added on August, 28th 2012
A new study of over 1,000 younger consumers finds Gen Y enjoy and engage with magazine content -- they're just reading them in different ways.
From July, 26th 2012 - added on July, 26th 2012
Six out of 10 magazine readers say exposure to specific magazine ads led them to take, or plan to take, action (such as make a purchase).
From July, 9th 2012 - added on July, 11th 2012
New research out of the UK finds magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers' sole attention.
From April, 30th 2012 - added on April, 30th 2012
The Magazine Publishers of America's has updated its "The Twenty Tweetable Truths About Magazine Media." The quick moving video highlights the enduring value and vitality of the magazine industry.
From February, 16th 2012 - added on February, 16th 2012
There are almost 187 million magazine reading adults in the U.S. -- and almost half (46%) are interacting with their favorite magazines exclusively in print.
From November, 19th 2011 - added on November, 19th 2011
In its annual Survey of the American Consumer, media and consumer research firm Gfk MRI interviewed approximately 26,000 American adults on their media consumption habits, including magazines. The latest survey finds that out of 1.6 billion magazine exposures, print was the format turned to by 9 out of 10 of the overall audience.
From June, 22nd 2011 - added on August, 5th 2011
According to media research firm Affinity, specializing in print and digital magazine audience measurement, more than 184 million American adults read magazines in print or electronic form every month (an average of 8.1 per month).
From January, 31st 2011 - added on June, 2nd 2011
Magazines boast the highest levels of consumer engagement of any media, according to research performed by global neuroscience research company Neuro-Insight.
From February, 1st 2011 - added on February, 2nd 2011
According to Deloitte's State of the Media Democracy survey, while 2010 witnessed another explosion of digital content, print magazines have "survived the digital tsunami," and that magazine advertising remains an important source of info for U.S. consumers.
From October, 21st 2010 - added on October, 26th 2010
Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention.
From February, 10th 2010 - added on February, 11th 2010
Research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as controversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots.