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Yellow Pages

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  • Print YP Ad Study: $24 ROI for Every Dollar Spent
    From March, 18th 2014 - added on March, 25th 2014

    A study examining the value of print ads published in independent Yellow Pages finds the ROI for directory ads averages about $24 for every $1 spent.

  • Direct Mail Poised to Overtake Print Yellow Pages to In the General Services Vertical
    From September, 26th 2013 - added on October, 23rd 2013

    According to local ad spend analysis from BIA/Kelsey, direct mail will overtake print Yellow Pages in the General Services vertical in 2013.

  • Global Yellow Pages: Digital Revenues Overtake Print By 2015
    From December, 6th 2011 - added on January, 4th 2012

    BIA/Kelsey expects revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015, representing a compound annual growth rate of -1.5%. BIA/Kelsey believes newer services (websites, video, social, mobile, SEM) rather than established Internet Yellow Pages platforms will be the primary digital growth drivers for directory publishers in the coming years.