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Ad Projections

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  • Mobile Grabbing Our Time, Print Ads Take the Ad Dollars
    From April, 23rd 2014 - added on April, 23rd 2014

    While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.

  • US Ad Spend 2013: Fourth Consecutive Year of Growth
    From March, 25th 2014 - added on March, 27th 2014

    Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.

  • Digital to Surpass TV as Dominant Ad Channel in 2018
    From March, 21st 2014 - added on March, 21st 2014

    When it comes to US media as spend, TV will remain the dominant advertising channel through 2017, until the balance tips to digital in 2018 when digital surpasses television, says eMarketer.

  • Fastest-Growing Digital Print Applications, 2012-2017
    From January, 20th 2014 - added on January, 20th 2014

    InfoTrends predicts overall print volumes to increase at a CAGR of 1.2% between 2012 and 2017, with select digitally printed applications (books, transpromo, catalogs, direct mail) expected to outpace that growth rate noticeably.

  • Newspaper Ads Most Popular, TV Best ROI say SMBs
    From January, 10th 2014 - added on January, 14th 2014

    Analysis from BIA/Kelsey's ongoing tracking survey of small and medium-sized businesses traditional advertising choices finds that newspaper ads are most used, while TV is deemed most effective.

  • Mobile Now the Main Driver of Global Ad Spend Growth
    From December, 9th 2013 - added on December, 13th 2013

    Mobile is now the main driver of global ad spend growth. This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalizing other media platforms, find ZenithOptimedia's latest forecast.

  • U.S. Total Media Ad Spend Gets Lift From Digital
    From August, 22nd 2013 - added on August, 22nd 2013

    eMarketer predicts U.S. advertisers to spend $171.01 billion on paid media this year, up 3.6% compared to 2012. Digital is giving ad spending a boost, while TV remains the top ad medium.

  • Direct Mail Accounts for 43% of Local Media Retail Ad Spend
    From July, 30th 2013 - added on August, 14th 2013

    Key findings from BIA/Kelsey's latest local media ad spend forecast finds direct mail grabs 43% of total retail ad spend. Overall, direct mail accounts for 27% of total local ad spend.

  • CMOs Pull Back On Offline Ad Spend, Up Investment In Digital
    From February, 27th 2013 - added on February, 27th 2013

    Top U.S. marketers forecast a -2.7% decrease in traditional ad spend over the next 12 months. The picture is rosier for digital marketing with spending to grow by 10.2% in the next year.

  • Marketers Shift Focus From Traditional Tactics ... But Not Direct Mail
    From January, 30th 2013 - added on February, 15th 2013

    A survey finds marketers expect to decrease focus on newspapers (32%), consumer magazines (28%) and other traditional channels in 2013 --yet, direct marketing is one offline tactic that is not an area of shifting focus.

  • SMBs to Spend a Healthy Amount On Local Advertising In 2013
    From January, 14th 2013 - added on January, 14th 2013

    Local marketing ad spend will grow 8.2% in 2013, with online advertising seeing the largest uptick.