From April, 23rd 2014 - added on April, 23rd 2014
While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
From March, 25th 2014 - added on March, 27th 2014
Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.
From March, 21st 2014 - added on March, 21st 2014
When it comes to US media as spend, TV will remain the dominant advertising channel through 2017, until the balance tips to digital in 2018 when digital surpasses television, says eMarketer.
From January, 20th 2014 - added on January, 20th 2014
InfoTrends predicts overall print volumes to increase at a CAGR of 1.2% between 2012 and 2017, with select digitally printed applications (books, transpromo, catalogs, direct mail) expected to outpace that growth rate noticeably.
From January, 10th 2014 - added on January, 14th 2014
Analysis from BIA/Kelsey's ongoing tracking survey of small and medium-sized businesses traditional advertising choices finds that newspaper ads are most used, while TV is deemed most effective.
From December, 9th 2013 - added on December, 13th 2013
Mobile is now the main driver of global ad spend growth. This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalizing other media platforms, find ZenithOptimedia's latest forecast.
From August, 22nd 2013 - added on August, 22nd 2013
eMarketer predicts U.S. advertisers to spend $171.01 billion on paid media this year, up 3.6% compared to 2012. Digital is giving ad spending a boost, while TV remains the top ad medium.
From July, 30th 2013 - added on August, 14th 2013
Key findings from BIA/Kelsey's latest local media ad spend forecast finds direct mail grabs 43% of total retail ad spend. Overall, direct mail accounts for 27% of total local ad spend.
From February, 27th 2013 - added on February, 27th 2013
Top U.S. marketers forecast a -2.7% decrease in traditional ad spend over the next 12 months. The picture is rosier for digital marketing with spending to grow by 10.2% in the next year.
From January, 30th 2013 - added on February, 15th 2013
A survey finds marketers expect to decrease focus on newspapers (32%), consumer magazines (28%) and other traditional channels in 2013 --yet, direct marketing is one offline tactic that is not an area of shifting focus.
From January, 14th 2013 - added on January, 14th 2013
Local marketing ad spend will grow 8.2% in 2013, with online advertising seeing the largest uptick.