Site-wide links

Fast Facts

Personalization/Targeted Ads

Sort By:
  • RIT attends Print 2017
    From September, 28th 2017 - added on September, 28th 2017

    RIT students, faculty, and alumni all came together at Print 17.

  • Billboard Advertising Innovation
    From September, 26th 2017 - added on September, 26th 2017

    A pharmacy in Sweden launches an anti-smoking campaign with interactive billboards, showing innovation and intelligent engagement.

  • Think Small: How creative advertising made the Beetle into an icon
    From June, 9th 2016 - added on June, 9th 2016

    Think Small. The 60's Beetle ad campaign turned this nazi-engineered, ugly car into the iconic "car of the people"

  • Programmatic Print finds Success with Time Inc.
    From August, 4th 2015 - added on August, 4th 2015

    Time Inc. launched programmatic print in February, and after the surprising success of the initiative, the company is adding 12 more audience categories.

  • Frustration with Mistargeted Ads Lead Consumers to Disengage
    From January, 14th 2014 - added on January, 14th 2014

    A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.

  • Survey: Consumers Engage with Well Targeted Marketing Messages
    From November, 13th 2013 - added on December, 3rd 2013

    A recent study finds that consumers who receive targeted, relevant content are more likely to be influenced by those messages and more likely to act on those offers.

  • Marketers: Real-Time Personalization An Essential Tactic
    From July, 24th 2013 - added on July, 24th 2013

    A survey finds 77% of marketers say real-time personalization is crucial to their marketing strategy, yet 60% note they struggle to personalize content in real-time.

  • Personalized Messages Viewed By Many as Annoying and Overused
    From June, 12th 2013 - added on June, 12th 2013

    Consumers say personalized marketing messages have become more frequent, and many of the customized messages received are annoying because the attempts feel superficial.

  • Consumers Fed Up with Irrelevant Ads
    From April, 11th 2013 - added on May, 8th 2013

    A study finds consumers are "putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."

  • The Pay-Offs of Personalization
    From April, 25th 2013 - added on April, 25th 2013

    A InfoTrends study demonstrates the payoff for businesses who engage in marketing efforts featuring a higher level of personalization complexity.

  • Millennials Most Willing to Exchange Personal Data for Deals, Promotions
    From April, 22nd 2013 - added on April, 22nd 2013

    A USC Annenberg study finds Millennials most willing to allow businesses to access their personal data, as long as they receive "tangible benefits in return."

  • Zogby: Americans Value Ad-Funded Internet; Prefer Tailored Ads
    From April, 18th 2013 - added on April, 19th 2013

    A Zogby poll finds 90+% of consumers support online advertising as a means of keeping Internet access free; They also prefer Internet ads targeted to their specific interests.

  • Personalized Marketing Messages Pay Off for Retailers
    From March, 5th 2013 - added on March, 8th 2013

    A study finds 40% of online shoppers buy more from retailers who personalize their marketing message across all channels; Half say they are willing to share data to receive a better shopping experience.

  • Personalizing Direct Mailings
    From April, 27th 2005 - added on November, 16th 2007

    The results of a study comparing consumer response rates to a range of different direct marketing creative executions.