From June, 9th 2016 - added on June, 9th 2016
Think Small. The 60's Beetle ad campaign turned this nazi-engineered, ugly car into the iconic "car of the people"
From August, 4th 2015 - added on August, 4th 2015
Time Inc. launched programmatic print in February, and after the surprising success of the initiative, the company is adding 12 more audience categories.
From January, 14th 2014 - added on January, 14th 2014
A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.
From November, 13th 2013 - added on December, 3rd 2013
A recent study finds that consumers who receive targeted, relevant content are more likely to be influenced by those messages and more likely to act on those offers.
From July, 24th 2013 - added on July, 24th 2013
A survey finds 77% of marketers say real-time personalization is crucial to their marketing strategy, yet 60% note they struggle to personalize content in real-time.
From June, 12th 2013 - added on June, 12th 2013
Consumers say personalized marketing messages have become more frequent, and many of the customized messages received are annoying because the attempts feel superficial.
From April, 11th 2013 - added on May, 8th 2013
A study finds consumers are "putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."
From April, 25th 2013 - added on April, 25th 2013
A InfoTrends study demonstrates the payoff for businesses who engage in marketing efforts featuring a higher level of personalization complexity.
From April, 22nd 2013 - added on April, 22nd 2013
A USC Annenberg study finds Millennials most willing to allow businesses to access their personal data, as long as they receive "tangible benefits in return."
From April, 18th 2013 - added on April, 19th 2013
A Zogby poll finds 90+% of consumers support online advertising as a means of keeping Internet access free; They also prefer Internet ads targeted to their specific interests.
From March, 5th 2013 - added on March, 8th 2013
A study finds 40% of online shoppers buy more from retailers who personalize their marketing message across all channels; Half say they are willing to share data to receive a better shopping experience.
From April, 27th 2005 - added on November, 16th 2007
The results of a study comparing consumer response rates to a range of different direct marketing creative executions.