From October, 12th 2016 - added on October, 12th 2016
International Print Day will take place on October 19th, 2016. This is a day to help print "Trend The Planet!"
From August, 4th 2016 - added on August, 4th 2016
QR codes might be seeing a resurgence in marketing with new ways to incorporate them.
From March, 2nd 2015 - added on March, 2nd 2015
A correlation has been found between the time one uses Facebook, and the amount of unhappiness that the individual will have.
From April, 9th 2014 - added on May, 20th 2014
According to a semi-annual teen consumer insights survey, Instagram has surpassed Facebook and Twitter in popularity among teenagers.
From February, 4th 2014 - added on February, 13th 2014
Nearly seven in 10 millennial social users are influenced to make purchases based on friends' posts about products and services they like.
From February, 13th 2014 - added on February, 13th 2014
A new study finds that 60% of small and medium businesses have found social media effectively helps them build their brand and presence.
From February, 3rd 2014 - added on February, 4th 2014
A newly released survey from USC Annenberg Center for the Digital Future finds that almost one-third of all Facebook users will use the service less within five years.
From January, 15th 2014 - added on January, 24th 2014
According to a recent survey of more than 1,700 North American social media marketers, 21% say they're dissatisfied with social media marketing in general and are ready to replace social spend with more traditional buys.
From December, 30th 2013 - added on January, 8th 2014
The latest Pew survey shows that 73% of online U.S. adults now use a social networking site of some kind. Facebook dominates in the number of users (71%), but a number of users are diversifying onto other platforms.
From November, 19th 2013 - added on December, 5th 2013
More than 72% of SMBs are using social media to advertise and promote their business; They rank Facebook ads as having the best ROI of the social media channels.
From August, 19th 2013 - added on October, 31st 2013
Analysis of over 2.8 million Facebook posts from 23,000 brands provides a snapshot, by day of the week, of posts distribution and engagement potential.
From October, 15th 2013 - added on October, 16th 2013
A social media study finds Facebook accounts for more than 10% of traffic to publishers, while Pinterest referral traffic has increased most rapidly, growing by 66.5% (to 3.68%) in the last year.
From September, 12th 2013 - added on September, 12th 2013
According to Duke University's CMO Survey, just 15% of chief marketers say they have proven the quantitative impact of their social media marketing expenditures.
From July, 12th 2013 - added on July, 15th 2013
According to a national survey on social media behavior, 52% of social network users have either taken, or considered taking, a "vacation" from one or more social networks in the past year.
From July, 10th 2013 - added on July, 10th 2013
A recent report examines if, and how, customers make the journey from tweeting, pinning or liking an item, to actually purchasing it.
From June, 24th 2013 - added on July, 1st 2013
A recent social media attitudinal survey finds"while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers."
From June, 20th 2013 - added on June, 20th 2013
A study of more than 1 million Facebook ad units and 114 billion impressions finds the sponsored story ad format performs best, along with a wide variation in Facebook ad performance by industry.
From May, 22nd 2013 - added on June, 10th 2013
Brands are increasingly promoting their Facebook pages and Twitter hashtags in traditional ad messages; One in four say they recall these ads in banner and TV ad, 21% recall social promotions in print ads.
From May, 21st 2013 - added on June, 3rd 2013
A survey of marketers finds half believe Facebook is the most important vehicle for their marketing purposes yet, just 37% agree that Facebook marketing is effective.
From February, 14th 2013 - added on March, 27th 2013
According to Pew Research, as of December 2012, 67% of online adults use social networking sites, such as Facebook and Twitter.
From March, 21st 2013 - added on March, 25th 2013
A Forrester Research survey finds consumers place the least amount of trust in social media marketing, SMS messaging, and internet ad content.
From March, 4th 2013 - added on March, 6th 2013
A majority of North American women are using social media (86%), and yet, a trend of note, a growing number say they are decreasing or stopping its use.
From February, 13th 2013 - added on February, 14th 2013
Paid social media advertising is increasingly being viewed as an integrated tactic by advertisers -- 66% use the channel in combo with other online advertising, and 51% use it in conjunction with offline advertising.
From January, 24th 2013 - added on February, 11th 2013
When if comes to generating B2B leads, Twitter is tops in social media -- generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn.
From January, 22nd 2013 - added on February, 6th 2013
According to a new study, nearly one-third of shoppers say social media has introduced them to a brand or product they were previously unfamiliar with, or helped change their opinion of a brand during the buying decision process.
From December, 10th 2012 - added on December, 19th 2012
Irrelevant posts top the reasons why one in 3 social media users stop following or "un-like" a company or brand on a social network.
From December, 7th 2012 - added on December, 7th 2012
A new social media report from Nielsen finds ads delivered via Facebook, YouTube, blogs, etc. don't engage the majority of viewers.
From June, 6th 2012 - added on June, 7th 2012
Four out of five Facebook users have never bought a product or service as a result of advertising or comments on Facebook, a Reuters/Ipsos online poll shows.
From March, 28th 2012 - added on April, 19th 2012
A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less.
From February, 7th 2012 - added on February, 7th 2012
Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds.