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  • ZUtA Pocket Printer
    From August, 9th 2016 - added on August, 9th 2016

    New portable printer available coming this December

  • U.S. Smartphone Penetration Nears 69%, Up 6% Since December
    From May, 2nd 2014 - added on May, 8th 2014

    The latest data from comScore finds U.S. smartphone ownership penetration has neared 69%, up 6% since December.

  • Image Recognition (IR) Use Has Beaten Out QR in Mobile Activated Mag Campaigns
    From February, 18th 2014 - added on February, 19th 2014

    The number of mobile action codes appearing in magazines--such as QR, image recognition (IR), and digital watermark --grew 55% over last year. For the first time, IR beat out QR to become the top activation type.

  • U.S. Mobile Ad Spend to Overtake Desktop by 2017
    From December, 16th 2013 - added on December, 17th 2013

    According eMarketer, U.S. mobile ad spending continues its rapid growth -- coming, for the most part, at the expense of desktop. Today, mobile accounts for nearly $10b; By 2017, mobile is expected to reach $35.6b.

  • Pew: U.S. Adult Gadget Ownership Statistics
    From October, 21st 2013 - added on October, 21st 2013

    According to the latest mobile-related figures from the Pew Internet Project, 91% of American adults own a cell phone (56% have a smartphone); tablet ownership has reached 35%.

  • Mobile Barcode Scanning Up 40% Over Last Year at this Time
    From October, 17th 2013 - added on October, 18th 2013

    ScanLife processed nearly 24 million mobile barcode scans during the third quarter of 2013 alone -- an approximate 40% increase in activity compared to last year at this time.

  • Nine of 10 American, Ages 18-44, Will Own a Smartphone by 2017
    From August, 31st 2013 - added on September, 12th 2013

    eMarketer's latest estimate of U.S. smartphone ownership by age group finds deep penetration for Americans, ages 12-64, by 2017.

  • One-Third of SMBs Report Using Mobile Advertising
    From August, 5th 2013 - added on August, 14th 2013

    The latest findings from BIA/Kelsey's ongoing study of SMBs advertising efforts finds SMBs are increasingly embracing mobile and social platforms.

  • Mobile Surpasses PCs for Time Spent On Media Activities
    From August, 1st 2013 - added on August, 13th 2013

    U.S. adults will spend nearly 44% of their overall media time with digital this year, including nearly 20% on mobile--compared to 19.2% on laptops and PCs.

  • Consumers Feel Negatively Towards Brands Offering Poor Mobile Experiences
    From July, 18th 2013 - added on July, 25th 2013

    88% of U.S. consumers associate negative feelings with brands that have poorly performing websites and mobile apps, finds a recents survey conducted by Harris Interactive.

  • Tablets Overtake Smartphones In Driving Online Traffic
    From May, 15th 2013 - added on June, 18th 2013

    Mobile devices have changed the way consumers interact with businesses and advertising; In just 3 years, tablets have overtaken smartphones in drive online traffic. Internet users view 70% more web pages per visit when browsing on a tablet vs. a smartphone.

  • M-Commerce: Tablets Over Phones for Purchases
    From May, 13th 2013 - added on May, 29th 2013

    According to Forrester Research, about one-third of U.S. tablet owners have purchased items via their devices, compared to just 13% of smartphone users.

  • Use of QR Codes Remains Relatively Low
    From May, 28th 2013 - added on May, 28th 2013

    A little more than one in 10 consumers say they use QR codes -- and the same percentage (12%) is the same for planned future use of QR codes.

  • Consumers of All Ages Are Scanning QR Codes
    From May, 21st 2013 - added on May, 21st 2013

    According to the latest report from ScanLife, a global provider of mobile barcode solutions, consumers ages 25-44 make up nearly half of all scanners at 48%.

  • Apps Preferred to Mobile Websites, Yet Low Tolerance for App Failures
    From May, 20th 2013 - added on May, 20th 2013

    85% of smartphone users finds prefer mobile apps over mobile websites. Yet, if dissatisfied with the performance of an app, 48% say they are less likely to use the app again.

  • Smartphone Use Among U.S. Teens Is Up Sharply
    From March, 13th 2013 - added on March, 13th 2013

    Nearly eight of 10 teens now have a cell phone, and almost half own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.

  • Shopping Activities of U.S. Smartphone Users
    From March, 1st 2013 - added on March, 1st 2013

    Compared to other countries, Americans are the most likely to use their device for in-store price comparison, online coupons, and purchasing products; One in 4 has scanned a QR code.

  • Survey: Publishers Upping Their Investment In Mobile
    From January, 25th 2013 - added on January, 28th 2013

    A survey of North American newspaper, magazine and business publication members shows how they are innovating and investing in cross-media platforms.

  • Survey: Consumers Respond Most to QR Codes Found In Magazines
    From January, 15th 2013 - added on January, 18th 2013

    A recent survey of 5,000 U.S. and European smartphone users finds, on average, 15% of respondents have used a QR code. Consumers have responded most to QR codes found in magazines.

  • Shoppers Tend to Blame Brands When Mobile In-Store Offerings Don't Work
    From November, 6th 2012 - added on November, 13th 2012

    What happens when in-store mobile technology -- such as QR codes and brand apps -- doesn't work properly? Shoppers tend to blame the brand for the problem, which can reflect itself in lost sales.

  • Tablets Ads Deliver Better Results Than Mobile
    From October, 25th 2012 - added on October, 25th 2012

    Recent advertising effectiveness analysis finds tablet display ads delivered better results than mobile.

  • 40% of Mobile Ad Clicks Are Fraudulent Or Accidental
    From September, 17th 2012 - added on September, 17th 2012

    Approximately 10% of Internet ad traffic comes from mobile devices yet 40% of mobile ad clicks are fraudulent or accidental, a study finds.

  • QR Codes Not Giving Consumers What They Want
    From July, 17th 2012 - added on July, 18th 2012

    According to a report by eMarketer, QR codes 'have not fulfilled their promise and connected with large audiences." Marketers seem more focused on brand messaging and list-building while consumers want discounts.

  • It's Hip to be Square: QR Code Use Soars
    From June, 5th 2012 - added on June, 20th 2012

    A Multichannel Merchant survey finds the number of merchants using QR codes as part of their marketing strategy has more than quadrupled compared to last year.

  • Offline Ads Drive Mobile Response
    From June, 4th 2012 - added on June, 4th 2012

    Smartphones are changing the way consumers shop -- 96% of owners have researched a product or service on their device and offline ads are proven drivers of mobile search.

  • Offline Media Influences Smartphone Searches, Purchases
    From March, 19th 2012 - added on March, 19th 2012

    A Google smartphone study finds that users notice mobile ads, that offline influences search, and that search results in purchases.

  • Most Smartphone Owners Don't Want Ads Sent to Them
    From January, 10th 2012 - added on February, 17th 2012

    According to a survey of mobile phone owners, 55.2% do not want promotional messages sent to their phones.

  • Moms Lead Way In Use of QR Codes to Find Deals
    From November, 9th 2012 - added on January, 17th 2012

    A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal.

  • Nearly 1 in 5 Smartphone Users Made a Purchase After Scanning a QR Code
    From January, 4th 2012 - added on January, 4th 2012

    A recent study of over 1,200 U.S. consumers looked at how people are using QR codes. While only 21% know QR codes by name, 81% of respondents recognize them by sight and nearly 20% of smartphone users say they have made a purchase after scanning.

  • Traditional Ads Play Key Role in the Smartphone Purchase Funnel
    From April, 26th 2011 - added on May, 17th 2011

    Google/Ipsos OTX MediaCT smartphone consumer behavior study shows ads in traditional media plays a key role in motivating users for to perform searches to assist in their shopping and subsequent purchases.