From November, 8th 2016 - added on November, 8th 2016
Direct mail continues to prove its effectiveness even in the digital age, yet as the best ROI, why doesn't it get more attention?
From December, 18th 2013 - added on December, 19th 2013
A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.
From July, 11th 2013 - added on July, 22nd 2013
New research finds consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing messages.
From December, 3rd 2012 - added on December, 5th 2012
Direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products."
From March, 22nd 2012 - added on July, 30th 2012
Among some of America's most well-known companies, direct mail ranks number one in planned marketing channels.
From June, 26th 2012 - added on June, 26th 2012
According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI.
From May, 27th 2012 - added on May, 29th 2012
Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.
From March, 20th 2012 - added on May, 4th 2012
Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.
From December, 1st 2011 - added on December, 2nd 2011
Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.
From June, 10th 2011 - added on September, 22nd 2011
A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.
From February, 3rd 2011 - added on August, 5th 2011
Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece received at home is preferred.
From June, 30th 2010 - added on February, 2nd 2011
According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales.
From January, 15th 2009 - added on February, 16th 2009
Adult consumers share reasons that make a difference as to what direct mail they open -- such as timing, personalization, and interesting packaging are top reasons.