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Fast Facts

Direct Mail

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  • Direct Mail Remains King, yet Spending Remains Elsewhere
    From November, 8th 2016 - added on November, 8th 2016

    Direct mail continues to prove its effectiveness even in the digital age, yet as the best ROI, why doesn't it get more attention?

  • Direct Mail Still Strongest Prompt for Donations
    From December, 18th 2013 - added on December, 19th 2013

    A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.

  • Study: Direct Mail Matters In Connected World
    From July, 11th 2013 - added on July, 22nd 2013

    New research finds consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing messages.

  • Direct Mail Remains Consumers' Preferred Choice for Marketing Messages
    From December, 3rd 2012 - added on December, 5th 2012

    Direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products."

  • Direct Mail: Top Channel for Some of America's Best Known Companies
    From March, 22nd 2012 - added on July, 30th 2012

    Among some of America's most well-known companies, direct mail ranks number one in planned marketing channels.

  • Direct Mail Gets Most Responses; Email Highest ROI
    From June, 26th 2012 - added on June, 26th 2012

    According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI.

  • Direct Mail Motivating More Online Donations
    From May, 27th 2012 - added on May, 29th 2012

    Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

  • Direct Mail Promotions Catch the Eye
    From March, 20th 2012 - added on May, 4th 2012

    Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.

  • Consumer Survey: "We Prefer Direct Mail"
    From December, 1st 2011 - added on December, 2nd 2011

    Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.

  • Young Marketers Embrace Direct Mail
    From June, 10th 2011 - added on September, 22nd 2011

    A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

  • Online Shoppers Like Receiving Print Advertising
    From February, 3rd 2011 - added on August, 5th 2011

    Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece received at home is preferred.

  • Direct Mail ROI: Every Dollar Spent Generates $12.57 In Sales
    From June, 30th 2010 - added on February, 2nd 2011

    According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales.

  • Reasons That Compel Consumers to Open Their Direct Mail
    From January, 15th 2009 - added on February, 16th 2009

    Adult consumers share reasons that make a difference as to what direct mail they open -- such as timing, personalization, and interesting packaging are top reasons.