http://printinthemix.com/fastfacts Print in the Mix: fastfacts Mon Mar 08 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/322 http://printinthemix.com/fastfacts/show/322 The Marketing Executives Networking Group's (MENG) its Third Annual Survey of Top Marketing Trends. “Marketing ROI” moved from the third most important marketing concept in last year’s survey to the number one spot in this year’s survey, followed by “Customer Retention” and Brand Loyalty.” In addition, “Mobile Marketing” and “Social Media” officially made the top-10 concept list for the first time this year. Mon Mar 01 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/320 http://printinthemix.com/fastfacts/show/320 U.S. ad spending declined 9% in 2009, according to The Nielsen Company. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. Mon Mar 01 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/319 http://printinthemix.com/fastfacts/show/319 Magazine executives spent much of last year telling anyone who would listen that they were taking their brands digital. Their message this year: Print rules. Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign touting the “power of print.” Mon Feb 15 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/318 http://printinthemix.com/fastfacts/show/318 According to a survey to determine how US magazine publishers and editors keep up to date, the top channel most often used to learn about new products and services is print. The top channel for news and industry info is the Internet. Thu Feb 11 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/317 http://printinthemix.com/fastfacts/show/317 New research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as contrroversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots. Sat Feb 06 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/316 http://printinthemix.com/fastfacts/show/316 According to research conducted by Signet Research, 52% of subscribers to B2B print magazines say print-only is their preferred format. Overall preference for the digital edition of a particular B2B magazine was 30%, while only 4% said they preferred website-based content only. Tue Jan 26 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/315 http://printinthemix.com/fastfacts/show/315 Advertising Age's slideshow of the most effective magazine campaigns of 2009. Tue Jan 19 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/314 http://printinthemix.com/fastfacts/show/314 An AdweekMedia/Harris Poll asked consumers their thoughts about the advertising vehicles most likely to assist them in searching out bargains and sales. As reported by AdWeek, "print outscored other media as a venue for ads that would help a person find bargains." Tue Jan 19 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/313 http://printinthemix.com/fastfacts/show/313 Interpublic's MAGNA unit has released their updated US Media Advertising Revenue Forecast. With continued improvements in expectations on economic recovery, Brian Weiser, director of global forecasting, predicts “that the first quarter of 2010 will represent the last quarter of decline for the US advertising economy during this recession.” Thu Jan 14 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/312 http://printinthemix.com/fastfacts/show/312 The 2009 Marketing-GAP Tracking Study, conducted by online market research company fast.MAP and the UK's Direct Marketing Association (DMA), shows that marketers are continuing to underestimate the percentage of consumers who welcome items of direct marketing. Mon Jan 11 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/311 http://printinthemix.com/fastfacts/show/311 Free Standing Insert (FSI) coupon activity increased 8% during 2009 versus the previous year to more than 272 billion Coupons Dropped. Mon Jan 11 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/310 http://printinthemix.com/fastfacts/show/310 Print magazine and newspaper ads are becoming more interactive with the addition of interactive bar codes and icons that, when read or snapped with a mobile phone, provide the consumer with product info, a promotion, or a coupon. Fri Jan 08 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/309 http://printinthemix.com/fastfacts/show/309 A newly-released report finds that marketers who have experimented with green marketing messages generally find them effective. In addition, more than 80% of the 370+ respondents indicate they expect their companies to spend more on green marketing in the future. Mon Jan 04 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/308 http://printinthemix.com/fastfacts/show/308 According to a report by Marketing Charts, online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits -- this from a new study from the MIT Sloan School of Management.... Mon Jan 04 00:00:00 -0500 2010 http://printinthemix.com/fastfacts/show/307 http://printinthemix.com/fastfacts/show/307 Nearly two-thirds of Americans planned to give online to charities in November and December 2009, and their donations could exceed $4-billion -- the top three biggest influences for donating include direct mail.