http://printinthemix.com/fastfacts Print in the Mix: fastfacts Thu Aug 26 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/369 http://printinthemix.com/fastfacts/show/369 North American consumers in the 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM. Tue Aug 24 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/368 http://printinthemix.com/fastfacts/show/368 According to a new study by UK-based research firm Connect Insight, just 17% of web users find online ads "impactful and appealing," while most respondents say they find them "intrusive, repetitive, unappealing and cheap." Mon Aug 23 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/367 http://printinthemix.com/fastfacts/show/367 Seven out of 10 people feel that traditional forms of advertising -- print and TV --are relevant to them, whereas only 45% feel that way about ads viewed on web sites. Tue Aug 10 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/366 http://printinthemix.com/fastfacts/show/366 A recent study by Deloitte and Harrison Group, found that 92% of U.S. consumers have changed their grocery shopping behavior in the last two years. According to consumers surveyed, print coupons and loyalty cards are the most popular tools for saving money. Mon Aug 02 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/365 http://printinthemix.com/fastfacts/show/365 The DMA's new Digital Marketing Practices and Trends report, which examines today's digital and traditional marketing methods and how they are likely to evolve over the next year, shows that the use of digital media is growing rapidly, yet direct mail remains strong. Mon Jul 26 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/364 http://printinthemix.com/fastfacts/show/364 Free Standing Insert (FSI) coupon activity increased 10.1% during the first six months of 2010 versus the same time period a year ago according to Marx, a Kantar Media solution. This increase is the greatest observed during the first six months of a calendar year Mon Jul 26 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/363 http://printinthemix.com/fastfacts/show/363 Email marketing open and click through rates continue a steady decline around the world, according to MailerMailer's Email Marketing Metrics Report. Fri Jul 23 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/362 http://printinthemix.com/fastfacts/show/362 According to Foresee's 2010 American Customer Satisfaction Index E-Business Report, social media is not found to be a significant source of product recommendations or purchases for most Internet users. Fri Jul 23 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/361 http://printinthemix.com/fastfacts/show/361 With the economy not yet turning around, a Harris Poll has found that American consumers continue to cut back on everyday things as a means to save money -- including their media habits. Mon Jul 19 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/360 http://printinthemix.com/fastfacts/show/360 According to a recent Marist poll, half of U.S. adults who have a profile on social networking sites such as Facebook, MySpace and LinkedIn worry about their privacy. Mon Jul 19 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/359 http://printinthemix.com/fastfacts/show/359 ZenithOptimedia has upgraded its forecasts for global ad expenditure growth in 2010 to 3.5%, up from the 2.2% it forecast at the beginning of April. This is the third upgrade in a row, after six consecutive downgrades. Mon Jul 19 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/358 http://printinthemix.com/fastfacts/show/358 The National Retail Federation's 2010 Consumer Intentions and Actions Back to School survey finds that consumers are doing their homework -- comparative shopping using circulars and newspaper ads leads online for back-to-school and back-to-college purchase decisions. Tue Jul 13 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/357 http://printinthemix.com/fastfacts/show/357 According to a report from eMarketer, the Internet’s share of total ad spending worldwide is forcasted to jump from 11.9% in 2009 to 17.2% in 2014. Thu Jul 08 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/356 http://printinthemix.com/fastfacts/show/356 More than half (56%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to 2009 research from Affinity’s VISTA Print Effectiveness Rating Service. Thu Jul 08 00:00:00 -0400 2010 http://printinthemix.com/fastfacts/show/355 http://printinthemix.com/fastfacts/show/355 Research by Yankelovich, a leading consumer research company, finds that magazines rank #1 out of 16 media for consumers having a positive impression of advertising.