Print in the Mix: FastFacts http://printinthemix.com/Fastfacts/Show/ Print in the Mix: FastFacts 99% of Top U.S. Magazines Feature 2D barcodes Tue, 15 May 2012 11:54:24 -0400 http://printinthemix.com/Fastfacts/Show/563 http://printinthemix.com/Fastfacts/Show/563 A survey of the Top 100 U.S. magazines (by circulation) finds the percentage of magazines with at least one mobile barcode was 99% in Q1 2012. Effective Store Signage Pays Off in Sales Mon, 14 May 2012 17:47:22 -0400 http://printinthemix.com/Fastfacts/Show/562 http://printinthemix.com/Fastfacts/Show/562 A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye. Consumers Welcome and Prefer Offline Restaurant Marketing Offers Most Mon, 14 May 2012 10:57:32 -0400 http://printinthemix.com/Fastfacts/Show/561 http://printinthemix.com/Fastfacts/Show/561 When it comes to receiving promotional communications from restaurants, consumers prefer, and act on, traditional marketing more than online channels. 2012 Direct Marketing ROI Forecast Thu, 10 May 2012 11:15:05 -0400 http://printinthemix.com/Fastfacts/Show/560 http://printinthemix.com/Fastfacts/Show/560 Direct marketing ROI is improving. In general, for 2012, an investment of $1 in direct marketing ad expenditures is up -- it is predicted to return, on average, $12.18 in incremental revenue across all industries. In comparison, non-DM ROI is expected to be $5.26 in 2012. U.S. Direct Marketing Spend By Medium Tue, 08 May 2012 13:01:36 -0400 http://printinthemix.com/Fastfacts/Show/559 http://printinthemix.com/Fastfacts/Show/559 The U.S. Direct Marketing Spend By Medium (Email, Direct, Internet, Social, and Mobile) from the DMA. Direct Mail Promotions Catch the Eye Fri, 04 May 2012 12:09:55 -0400 http://printinthemix.com/Fastfacts/Show/558 http://printinthemix.com/Fastfacts/Show/558 Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing. Updated: The 20 Tweetable Truths About Magazines Mon, 30 Apr 2012 18:55:07 -0400 http://printinthemix.com/Fastfacts/Show/557 http://printinthemix.com/Fastfacts/Show/557 The Magazine Publishers of America's has updated its "The Twenty Tweetable Truths About Magazine Media." The quick moving video highlights the enduring value and vitality of the magazine industry. Consumers Value Physical Mail, Even In This Digital Era Mon, 23 Apr 2012 09:16:57 -0400 http://printinthemix.com/Fastfacts/Show/556 http://printinthemix.com/Fastfacts/Show/556 A survey conducted by Nielsen confirms consumers value physical mail, even in this digital era, and that marketing messages delivered via envelope get openend. Excessive Social Media Marketing Results In Backlash Thu, 19 Apr 2012 11:49:39 -0400 http://printinthemix.com/Fastfacts/Show/555 http://printinthemix.com/Fastfacts/Show/555 A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less. Americans Spend 11 Hours Per Day With Major Media Thu, 19 Apr 2012 10:33:06 -0400 http://printinthemix.com/Fastfacts/Show/554 http://printinthemix.com/Fastfacts/Show/554 Data analysis conducted by eMarketer estimates U.S. adults "crammed more than 11 hours of media content into an average day in 2011." One in 5 U.S. Adults Not Online, Thus Don't See Ads Wed, 18 Apr 2012 09:48:06 -0400 http://printinthemix.com/Fastfacts/Show/552 http://printinthemix.com/Fastfacts/Show/552 The Pew Internet Project finds that one in five U.S. adults -- senior citizens, Spanish speakers and low-income families -- is not on the Internet. Simply said, these consumers are not part of the search, online, and social media advertising audience. Three-Quarters of Newspaper Readers Use Printed Circulars Mon, 16 Apr 2012 13:15:49 -0400 http://printinthemix.com/Fastfacts/Show/551 http://printinthemix.com/Fastfacts/Show/551 A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days. U.S. Communications Industry Spend to Grow 5.6% in 2012 Mon, 16 Apr 2012 12:06:40 -0400 http://printinthemix.com/Fastfacts/Show/550 http://printinthemix.com/Fastfacts/Show/550 Total U.S. Communications Industry spending is on pace to grow 5.6% in 2012, outpacing GDP growth of 4.4%, thanks to an improving economy and stronger-than-expected digital media results. FSI Coupon Activity Increased 30.7% in 2011 Mon, 16 Apr 2012 11:06:58 -0400 http://printinthemix.com/Fastfacts/Show/549 http://printinthemix.com/Fastfacts/Show/549 Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7% in 2011 versus 2010. Additionally, digital coupon events increased 40.4% during this period. Email Deliverability Experiences Historic Decline in Second Half of 2011 Thu, 12 Apr 2012 10:25:14 -0400 http://printinthemix.com/Fastfacts/Show/548 http://printinthemix.com/Fastfacts/Show/548 A recent analysis of inbox placement rates of marketing messages show sharp deliverability rates in the second half of 2011. Consumers Around the World Trust WOM Most Wed, 11 Apr 2012 12:15:36 -0400 http://printinthemix.com/Fastfacts/Show/547 http://printinthemix.com/Fastfacts/Show/547 Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising -- an increase of 18% since 2007, according to a new study from Nielsen. Direct Mail Still Works and Consumers Still Want It Wed, 11 Apr 2012 11:17:02 -0400 http://printinthemix.com/Fastfacts/Show/546 http://printinthemix.com/Fastfacts/Show/546 A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%). 2011-2016 Local Media Ad Spend: Digital Strong, Traditional Flat Wed, 28 Mar 2012 21:30:32 -0400 http://printinthemix.com/Fastfacts/Show/545 http://printinthemix.com/Fastfacts/Show/545 Local media industry adviser BIA/Kelsey expects strong growth (12.7%) in the digital segment of local media advertising through 2016, with traditional media spending is expected to remain flat (0.2%). Consumer Skepticism of Green Claims Can Deter Purchases Wed, 28 Mar 2012 11:35:34 -0400 http://printinthemix.com/Fastfacts/Show/544 http://printinthemix.com/Fastfacts/Show/544 Eight in 10 Americans don't believe companies are addressing all of their environmental impacts, and only 44% trust companies' green claims, possibly affecting sales. In fact, as many as 77% would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker report. Global Ad Spend Expected to Grow 4.8% in 2012; US Growth Steady at 3.6% Tue, 27 Mar 2012 22:21:43 -0400 http://printinthemix.com/Fastfacts/Show/543 http://printinthemix.com/Fastfacts/Show/543 ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012. The global media services group now expects ad expenditure to grow 5.3% in 2013 and 6.1% in 2014. This upgrade is a result of two factors: signs that large companies are investing more in marketing to drive growth, and a reduced risk of collapse in the eurozone, even though its short-term economic performance has deteriorated. Study: Marketers Struggle with Data, Measurement and ROI Tue, 27 Mar 2012 19:13:51 -0400 http://printinthemix.com/Fastfacts/Show/542 http://printinthemix.com/Fastfacts/Show/542 A survey of senior marketing execs find they are struggling with collecting data to make real-time decisions, measuring the ROI of digital tools (such as Facebook), and confusion about the meaning and significance of ROI among marketers. Majority of Web Users Disapprove of Targeted Ads Tue, 27 Mar 2012 18:10:39 -0400 http://printinthemix.com/Fastfacts/Show/541 http://printinthemix.com/Fastfacts/Show/541 The majority of Internet users do not like search engines and other websites collecting information about them and using it to target them with advertising, according to data from the Pew Internet & American Life Project. The State of Custom Content Publishing 2012 Thu, 22 Mar 2012 18:47:06 -0400 http://printinthemix.com/Fastfacts/Show/540 http://printinthemix.com/Fastfacts/Show/540 The 12th annual study finds print still captures the majority of money spent on custom media, with $23.6 billion spent, yet electronic, video, and other formats reached an all-time high spend of $16.6 billion in 2011. Personalization of Direct Mail Steadily On the Rise Tue, 20 Mar 2012 17:21:01 -0400 http://printinthemix.com/Fastfacts/Show/539 http://printinthemix.com/Fastfacts/Show/539 An analysis of direct mail related data from the comprehensive Who's Mailing What! Archive demonstrates the growth of personalization. Marketing Practices That Inspire vs. Those That Irritate Tue, 20 Mar 2012 13:33:49 -0400 http://printinthemix.com/Fastfacts/Show/538 http://printinthemix.com/Fastfacts/Show/538 A survey on what customers expect and desire from interactions with businesses. Among the findings -- 74% welcome direct mail if sent monthly. Ad Spend Growth Slows; 2011 U.S. Ad Spend Up 0.8% Mon, 19 Mar 2012 20:28:55 -0400 http://printinthemix.com/Fastfacts/Show/537 http://printinthemix.com/Fastfacts/Show/537 Total ad expenditures increased 0.8% in 2011 and finished the year at $144.0 billion. Ad spending during Q4 of 2011 dropped 1% versus the year ago, the first quarterly decline since the end of 2009. Offline Media Influences Smartphone Searches, Purchases Mon, 19 Mar 2012 13:52:53 -0400 http://printinthemix.com/Fastfacts/Show/536 http://printinthemix.com/Fastfacts/Show/536 A Google smartphone study finds that users notice mobile ads, that offline influences search, and that search results in purchases. High Proportion of Display Ads Not Seen by Intended Audience Mon, 19 Mar 2012 10:35:46 -0400 http://printinthemix.com/Fastfacts/Show/535 http://printinthemix.com/Fastfacts/Show/535 A review of user engagement with display ads finds that that nearly 40% of these ads are not seen by their intended audience. Print Media Still Preferred by Execs for Biz & Trade Info Thu, 15 Mar 2012 17:45:22 -0400 http://printinthemix.com/Fastfacts/Show/534 http://printinthemix.com/Fastfacts/Show/534 The majority of surveyed global senior executives continue to read business and trade information in printed formats, though they also use digital channels--such as online video, professional networking sites, and blogs--for work. Direct Mail Delivers Strongest ROI for B2C Thu, 15 Mar 2012 11:54:47 -0400 http://printinthemix.com/Fastfacts/Show/533 http://printinthemix.com/Fastfacts/Show/533 Direct mail is the channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention, and acquisition, according to a Target Marketing survey. CMOs: U.S. Economy on the Rebound Tue, 13 Mar 2012 11:04:13 -0400 http://printinthemix.com/Fastfacts/Show/532 http://printinthemix.com/Fastfacts/Show/532 Chief marketing officers are overwhelmingly optimistic about the U.S. economy's outlook with the optimists outweighing the pessimists 8 to 1. Consumers Turning Off from Digital Ads Mon, 12 Mar 2012 13:57:46 -0400 http://printinthemix.com/Fastfacts/Show/531 http://printinthemix.com/Fastfacts/Show/531 A new report finds that the majority of consumers feel there are too many digital ads, and that they are too pervasive. 2,300+ Advertisers Utilized Mobile Codes in 2011 Wed, 29 Feb 2012 15:30:10 -0500 http://printinthemix.com/Fastfacts/Show/530 http://printinthemix.com/Fastfacts/Show/530 According to advertising tracking firm Competitrack, more than 2,300 U.S. advertisers used 2D codes in their ads last year. The vast majority (96% of the codes) ran in print. Most Smartphone Owners Don't Want Ads Sent to Them Fri, 17 Feb 2012 12:47:10 -0500 http://printinthemix.com/Fastfacts/Show/529 http://printinthemix.com/Fastfacts/Show/529 According to a survey of mobile phone owners, 55.2% do not want promotional messages sent to their phones. Many Consumers Just Prefer Reading the Printed Versions of Magazines Thu, 16 Feb 2012 19:08:18 -0500 http://printinthemix.com/Fastfacts/Show/528 http://printinthemix.com/Fastfacts/Show/528 There are almost 187 million magazine reading adults in the U.S. -- and almost half (46%) are interacting with their favorite magazines exclusively in print. Coupons #2 Most Read Newspaper Section Thu, 16 Feb 2012 09:08:41 -0500 http://printinthemix.com/Fastfacts/Show/527 http://printinthemix.com/Fastfacts/Show/527 Sunday newspaper ad inserts remain a sought out feature with consumers. Among all U.S. consumers, 29.6% regularly read the Sunday ad inserts. Social Media: A Marketing Priority, Not Yet a Revenue Generator Wed, 15 Feb 2012 14:21:32 -0500 http://printinthemix.com/Fastfacts/Show/526 http://printinthemix.com/Fastfacts/Show/526 Social media engagement leads the list of "most exciting digital opportunities" for marketers in 2012, yet its effectiveness as a revenue generating channel is less encouraging. 90% of U.S. Adults Worry About Online Privacy Tue, 14 Feb 2012 12:12:20 -0500 http://printinthemix.com/Fastfacts/Show/525 http://printinthemix.com/Fastfacts/Show/525 Nine out of ten U.S. adults worry about online privacy and 88% avoid doing business with companies who they believe do not protect their privacy, finds a 2012 TRUSTe survey. Consumers: Traditional Ad Channels More Engaging Mon, 13 Feb 2012 11:51:29 -0500 http://printinthemix.com/Fastfacts/Show/524 http://printinthemix.com/Fastfacts/Show/524 A 2012 study finds that traditional ad channels outperform digital channels in engaging American consumers. TV, magazine, and direct mail ads take top billing. Digital ads featured via search engines, social media and blogs rank at the bottom. Consumers Turn to Print, TV, Radio, Not Social Media, for New Brand Info Tue, 07 Feb 2012 13:34:10 -0500 http://printinthemix.com/Fastfacts/Show/523 http://printinthemix.com/Fastfacts/Show/523 Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds. Social Media Tools Used By Fastest Growing U.S. Companies Tue, 07 Feb 2012 10:39:50 -0500 http://printinthemix.com/Fastfacts/Show/522 http://printinthemix.com/Fastfacts/Show/522 A study on the adoption and use of social media in the 500 fastest growing U.S. companies indicates that corporate usage of social media within the Inc. 500 has changed in the past 12 months. The study reveals the incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare. There is a reduction in the use of blogging, message boards, video blogging, podcasting and MySpace. Women Most Notice Price, Quality Info in Advertising Thu, 26 Jan 2012 17:04:28 -0500 http://printinthemix.com/Fastfacts/Show/521 http://printinthemix.com/Fastfacts/Show/521 The top elements of advertising that make women "take notice" are an easily found price (45%) and proof or details of quality (43%) followed by relevant messaging (39%) and ads that are easy to remember (28%). Triple Digit Growth in Mags' Use of Mobile Action Codes Thu, 26 Jan 2012 11:26:09 -0500 http://printinthemix.com/Fastfacts/Show/520 http://printinthemix.com/Fastfacts/Show/520 Magazines use of mobile action codes -- QR codes, Microsoft Tags and 2D barcodes -- exploded in 2011, rising 439%. Video and sweepstakes/opt-ins were the the biggest uses for action codes. Americans Still Prefer Print and Paper Communications Fri, 20 Jan 2012 10:43:51 -0500 http://printinthemix.com/Fastfacts/Show/519 http://printinthemix.com/Fastfacts/Show/519 According to a recent survey, Americans have declared their preference for paper-based media in a digital world with 70% stating they prefer to read print and paper communications than reading off a screen. Mobile Marketers Most Interested In Apps & Barcodes Thu, 19 Jan 2012 11:02:57 -0500 http://printinthemix.com/Fastfacts/Show/518 http://printinthemix.com/Fastfacts/Show/518 According to a survey of U.S. marketing executives, mobile marketing is an integral part of their 2012 marketing strategy with mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies are interested in deploying in the next 12 months. Moms Lead Way In Use of QR Codes to Find Deals Tue, 17 Jan 2012 11:48:53 -0500 http://printinthemix.com/Fastfacts/Show/517 http://printinthemix.com/Fastfacts/Show/517 A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal. Global Yellow Pages: Digital Revenues Overtake Print By 2015 Wed, 04 Jan 2012 18:25:41 -0500 http://printinthemix.com/Fastfacts/Show/514 http://printinthemix.com/Fastfacts/Show/514 BIA/Kelsey expects revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015, representing a compound annual growth rate of -1.5%. BIA/Kelsey believes newer services (websites, video, social, mobile, SEM) rather than established Internet Yellow Pages platforms will be the primary digital growth drivers for directory publishers in the coming years. Electronic Media vs. Print: All Generations Prefer Paper Wed, 04 Jan 2012 17:01:39 -0500 http://printinthemix.com/Fastfacts/Show/513 http://printinthemix.com/Fastfacts/Show/513 A European survey finds that paper is still the favored medium of all age groups -- including young adults. Nearly 1 in 5 Smartphone Users Made a Purchase After Scanning a QR Code Wed, 04 Jan 2012 15:30:54 -0500 http://printinthemix.com/Fastfacts/Show/512 http://printinthemix.com/Fastfacts/Show/512 A recent study of over 1,200 U.S. consumers looked at how people are using QR codes. While only 21% know QR codes by name, 81% of respondents recognize them by sight and nearly 20% of smartphone users say they have made a purchase after scanning. Print Sways Shoppers' Store Choices, Even Among Young Mon, 19 Dec 2011 11:51:15 -0500 http://printinthemix.com/Fastfacts/Show/511 http://printinthemix.com/Fastfacts/Show/511 To "determine the relative merits of print vs. digital media in today's retail environment," Nielsen undertook an extensive survey of 11,000 U.S. adults, examining marketing channels and their sway on shoppers. Contrary to the message that is often heard regarding print losing ground to digital channels as a means of influence, consumers state that it is print that most influences their store choices--even among the Millenials. Holiday Shoppers Rely On Array of Planning Resources Fri, 16 Dec 2011 13:19:34 -0500 http://printinthemix.com/Fastfacts/Show/510 http://printinthemix.com/Fastfacts/Show/510 A Harris Poll finds that consumers planning their shopping this holiday season "are utilizing multiple information sources -- both traditional and emerging technology sources -- in their planning and shopping process." Smartphones to Drive Marketing Efforts in 2012 Fri, 16 Dec 2011 12:33:28 -0500 http://printinthemix.com/Fastfacts/Show/509 http://printinthemix.com/Fastfacts/Show/509 Smartphone applications and QR mobile barcodes are expected to spur innovation and sales in the marketing world in 2012, according to a survey of marketing executives. Nine out of 10 respondents expect their mobile marketing program to increase in the next 12 months Color Text & Graphics Get Envelopes Opened Tue, 06 Dec 2011 16:53:23 -0500 http://printinthemix.com/Fastfacts/Show/508 http://printinthemix.com/Fastfacts/Show/508 Consumers say they're more likely to open envelopes with color text and graphics on the front. Newspapers Pessimistic About Ad Revenues, Look to Digital for Growth Mon, 05 Dec 2011 17:58:24 -0500 http://printinthemix.com/Fastfacts/Show/507 http://printinthemix.com/Fastfacts/Show/507 According to KubasPrimedia's Preview 2012 Study, U.S. and Canadian newspapers have lowered their expectations concerning most advertising revenue sources in 2012. The one exception is digital, for which 53% foresee a "large increase." Forecast: 2012 Global Ad Spend Up 5%; Internet to Become 2nd Largest Category Mon, 05 Dec 2011 17:07:35 -0500 http://printinthemix.com/Fastfacts/Show/506 http://printinthemix.com/Fastfacts/Show/506 MAGNAGLOBAL has revised its global ad spending forecast to grow by 5% to $449 billion, down from projected 6.5% growth, according to the forecast. Internet advertising is projected to become the second-largest media category globally, accounting for almost 20% of global advertising dollars, 2012 Global Ad Spend Forecasted to Grow 4.7% Mon, 05 Dec 2011 10:13:16 -0500 http://printinthemix.com/Fastfacts/Show/505 http://printinthemix.com/Fastfacts/Show/505 The latest forecast by ZenithOptimedia finds that global ad spending in major media will grow 4.7% to $486 billion in 2012. That's a slight revision down from the media agency's October last forecast in October 2011, when the company predicted 5.3% growth for 2012. Consumer Survey: "We Prefer Direct Mail" Fri, 02 Dec 2011 11:45:26 -0500 http://printinthemix.com/Fastfacts/Show/504 http://printinthemix.com/Fastfacts/Show/504 Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands. 80% of College Students Unable to Figure Out QR Codes Wed, 30 Nov 2011 10:56:39 -0500 http://printinthemix.com/Fastfacts/Show/502 http://printinthemix.com/Fastfacts/Show/502 A survey to gauge college students' engagement with QR codes finds the majority unable to successfully use them, nor are they likely to use them in the future. Readers Prefer Their Community Newspapers for Local News and Advertising Tue, 29 Nov 2011 20:39:32 -0500 http://printinthemix.com/Fastfacts/Show/501 http://printinthemix.com/Fastfacts/Show/501 Readers in areas served by community newspapers continue to prefer the local newspaper as their sources of local news and advertising. The 2011 results of the annual survey by the National Newspaper Association shows that 74% of people in communities served by a newspaper with circulations under 15,000 read their local newspaper each week. Reaching the Holiday Shopper - What Works Tue, 22 Nov 2011 09:33:10 -0500 http://printinthemix.com/Fastfacts/Show/500 http://printinthemix.com/Fastfacts/Show/500 A 2011 holiday shopping study examines what marketing tools consumers will use, and react to, this holiday season to find the best prices. Consumers indicate they respond best to personalized offers, also turn to newspaper inserts. Advertising Provides Value, Is Helpful, Yet Truthfulness Questioned Mon, 21 Nov 2011 17:44:28 -0500 http://printinthemix.com/Fastfacts/Show/499 http://printinthemix.com/Fastfacts/Show/499 A report commissioned by Advertising Standards Canada surveyed 1,378 Canadians and 800 Americans for perceptions and attitudes towards advertising. Overall, respondents find ads provide value and are helpful, but they aren't so confident that they are truthful or accurate Just 1 in 3 Consumers Say QR Code Scan Was Worth It Mon, 21 Nov 2011 16:32:59 -0500 http://printinthemix.com/Fastfacts/Show/498 http://printinthemix.com/Fastfacts/Show/498 A survey of more than 500 U.S. consumers finds that 72% of consumers say they have seen a QR code, yet nearly 30% of these respondents do not know what it is. Social Interactions Don't Necessarily Lead to Brand Loyalty Mon, 21 Nov 2011 13:36:33 -0500 http://printinthemix.com/Fastfacts/Show/497 http://printinthemix.com/Fastfacts/Show/497 "While much of the marketing community is focused on sealing better relationships between brands and consumers via social media, a new study from Pitney Bowes suggests that their efforts would be better spent in other areas," according to a new consumer engagement study from customer communications management firm Pitney Bowes Print Magazines Still Dominate Overall Magazine Engagement Sat, 19 Nov 2011 13:32:53 -0500 http://printinthemix.com/Fastfacts/Show/496 http://printinthemix.com/Fastfacts/Show/496 In its annual Survey of the American Consumer, media and consumer research firm Gfk MRI interviewed approximately 26,000 American adults on their media consumption habits, including magazines. The latest survey finds that out of 1.6 billion magazine exposures, print was the format turned to by 9 out of 10 of the overall audience. Online Ads: Who Is (And Isn't) Clicking and Why Fri, 18 Nov 2011 11:03:40 -0500 http://printinthemix.com/Fastfacts/Show/494 http://printinthemix.com/Fastfacts/Show/494 A survey finds that two in three have clicked or acted on an ad in the past six months, yet for respondents who don't click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don't trust ads to be truthful. One in 4 for say they ignore online ads altogether, regardless of ad relevance. Small Businesses and Social Media Marketing Thu, 17 Nov 2011 16:12:22 -0500 http://printinthemix.com/Fastfacts/Show/493 http://printinthemix.com/Fastfacts/Show/493 Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to new study from email marketing company Constant Contact. In addition, it is not at the expense of other marketing efforts; in fact, 65% report that social media tools complement other forms of marketing. Newspapers Remain Important to Comparison Shoppers Mon, 14 Nov 2011 18:44:30 -0500 http://printinthemix.com/Fastfacts/Show/492 http://printinthemix.com/Fastfacts/Show/492 According to a new report by comScore, an online measurement provider, a considerable number of U.S. female shoppers use newspapers for comparing prices and finding deals. Six Out of Ten Mobile Users, Ages 25-34, Own Smartphones Mon, 07 Nov 2011 12:05:37 -0500 http://printinthemix.com/Fastfacts/Show/491 http://printinthemix.com/Fastfacts/Show/491 Nielsen's third quarter survey of U.S. mobile users find that the majority of Millenials and GenXers sport an "essential for mobile commerce," smartphone device. Localized Ads a Key Focus for National Brands Thu, 03 Nov 2011 14:23:44 -0400 http://printinthemix.com/Fastfacts/Show/490 http://printinthemix.com/Fastfacts/Show/490 Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the CMO Council. The most preferred channels for localized marketing are: experiential events, direct mail, FSIs, localized web sites, social networks, electronic messaging, and, interactive digital signage. Female Shoppers of All Generations Rely On Print Mon, 31 Oct 2011 12:22:59 -0400 http://printinthemix.com/Fastfacts/Show/489 http://printinthemix.com/Fastfacts/Show/489 It's estimated women control approximately $5 trillion in spending annually. When it comes to marketing channels and their use in the purchase process -- younger and older female consumers cite coupons, inserts, and direct mail and newspaper ads as most useful. Consumers Find Direct Mail Useful Thu, 27 Oct 2011 10:14:30 -0400 http://printinthemix.com/Fastfacts/Show/488 http://printinthemix.com/Fastfacts/Show/488 Select direct mail stats from the DMA 2011 Statistical Fact Book. Professionals Not Replacing Print With Digital Wed, 19 Oct 2011 12:14:23 -0400 http://printinthemix.com/Fastfacts/Show/487 http://printinthemix.com/Fastfacts/Show/487 Business professionals say the top sources they regularly use to keep current include print magazines, as well as search engines and enewsletters. Consumers Unsure of the Benefits to Sharing Personal Info Thu, 13 Oct 2011 11:52:59 -0400 http://printinthemix.com/Fastfacts/Show/485 http://printinthemix.com/Fastfacts/Show/485 A survey of consumer perceptions towards personal data collection by marketers finds 74% of North American consumers said they "don't feel they're receiving a benefit from sharing personal information with marketers." Direct Mail Spend Expected to Grow 4.6% This Year Tue, 04 Oct 2011 13:24:39 -0400 http://printinthemix.com/Fastfacts/Show/483 http://printinthemix.com/Fastfacts/Show/483 The DMA projects direct mail expenditures are expected to grow 4.6% this year. ROI for direct marketing in 2011 is projected at $12.03 of sales per dollar of expenditures, compared with $5.24 for general advertising. Young Marketers Embrace Direct Mail Thu, 22 Sep 2011 17:29:55 -0400 http://printinthemix.com/Fastfacts/Show/481 http://printinthemix.com/Fastfacts/Show/481 A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix. SMBs to Continue Shift to Digital Marketing Thu, 22 Sep 2011 16:42:18 -0400 http://printinthemix.com/Fastfacts/Show/480 http://printinthemix.com/Fastfacts/Show/480 Small and medium-sized businesses (SMBs) will continue shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a U.S. SMB Spending Forecast by BIA/Kelsey. Newspaper Circulars Still Preferred for Back-to-School Shopping Tue, 20 Sep 2011 07:49:35 -0400 http://printinthemix.com/Fastfacts/Show/479 http://printinthemix.com/Fastfacts/Show/479 Newspaper circulars are still tops, with 43% of shoppers saying this is their preferred resource for back-to-school shopping. Only 2% list mobile as a preferred shopping resource. Q2 2011: Marketers Cautiously Optimistic, Report Moderate Growth Tue, 20 Sep 2011 06:38:22 -0400 http://printinthemix.com/Fastfacts/Show/478 http://printinthemix.com/Fastfacts/Show/478 In Q2 2011, marketers reported moderate growth in spending, sales, profits, and staffing, compared with the previous quarter and the same quarter last year. Performance metrics was tempered by continued uncertainty about general economic conditions. Even as marketers reported guarded optimism about Q3, they cited general economic conditions as the leading inhibitor of marketing performance. Key Direct Mailing Months Remain Stable Tue, 20 Sep 2011 06:24:15 -0400 http://printinthemix.com/Fastfacts/Show/477 http://printinthemix.com/Fastfacts/Show/477 Paradysz's "2011 Seasonality Study" of direct mailing trends finds that key direct mail months and overall seasonal patterns remain relatively stable for most consumer sectors despite continued economic challenges. Marketers to Boost Spending Despite Economic Concerns Wed, 14 Sep 2011 07:08:51 -0400 http://printinthemix.com/Fastfacts/Show/475 http://printinthemix.com/Fastfacts/Show/475 Marketing executives say they are planning to increase spending on all forms of marketing. This is despite the steady stream of dour economic news. Customers Say They Prefer Direct Mail and Email Marketing Wed, 07 Sep 2011 11:06:35 -0400 http://printinthemix.com/Fastfacts/Show/473 http://printinthemix.com/Fastfacts/Show/473 According to a study of consumer preference for how brands communicate with them, consumers are using technology to control their relationships with brands and filter out unwanted communications. Direct mail and email marketing come out on top as the most accepted forms of communication. Catalogs Provide Revenue Lift for Online Retailers Fri, 02 Sep 2011 07:24:49 -0400 http://printinthemix.com/Fastfacts/Show/472 http://printinthemix.com/Fastfacts/Show/472 A study of online shoppers found that there was $21 million difference in online sales per million site visitors between those who had received a print catalog at their home address and those that had not. Shoppers Looking for Savings Turn to Print Tue, 16 Aug 2011 18:00:15 -0400 http://printinthemix.com/Fastfacts/Show/471 http://printinthemix.com/Fastfacts/Show/471 When it comes to coupons, the Sunday newspaper still remains the top source for savings. Almost half of all Americans get their household coupons from the Sunday newspaper. In-store circulars and direct mail follow as top sources. QR Code Scans: Newspapers, Magazines Most Likely Source Tue, 16 Aug 2011 17:51:48 -0400 http://printinthemix.com/Fastfacts/Show/470 http://printinthemix.com/Fastfacts/Show/470 According to comScore, Inc., 14 million mobile users in the U.S., representing 6.2% of the total mobile audience, scanned a QR or bar code on their mobile device, in June 2011. QR or bar code users are most likely to scan codes found in newspapers and magazines and on product packaging and do so while at home or in a store. Online Shoppers Like Receiving Print Advertising Fri, 05 Aug 2011 18:09:06 -0400 http://printinthemix.com/Fastfacts/Show/469 http://printinthemix.com/Fastfacts/Show/469 Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece received at home is preferred. Integrating Direct Mail Into Campaigns Can Boost ROI 20% Fri, 05 Aug 2011 18:06:07 -0400 http://printinthemix.com/Fastfacts/Show/468 http://printinthemix.com/Fastfacts/Show/468 Combining direct mail with other marketing activities increases campaign payback by up to 20%, research out of the UK shows. Print Media Tops With Wealthy Americans Fri, 05 Aug 2011 18:03:19 -0400 http://printinthemix.com/Fastfacts/Show/467 http://printinthemix.com/Fastfacts/Show/467 A survey by Ipsos Mendelsohn of wealthy Americans use of new and traditional media finds that "there is no denying that traditional outlets are thriving in the lives of consumers today," and that they "form the core of how most consumers interact with media." Cross-Media Tactics Essential For Communicating With Customers Fri, 05 Aug 2011 17:59:12 -0400 http://printinthemix.com/Fastfacts/Show/466 http://printinthemix.com/Fastfacts/Show/466 According to an InfoTrends study, marketers report their organizations employing a growing number of media channels, as well as a shift toward not only using more digital marketing channels, but more options of all kinds. Consumers Want Proof of Green Claims Fri, 05 Aug 2011 17:56:25 -0400 http://printinthemix.com/Fastfacts/Show/465 http://printinthemix.com/Fastfacts/Show/465 Six out of 10 U.S. consumers feel that it is acceptable for companies to make "green" claims in their marketing IF the company backs up the claim with additional details. Three-Quarters of Smartphone Users Uncomfortable With Advertiser Tracking Fri, 05 Aug 2011 17:52:50 -0400 http://printinthemix.com/Fastfacts/Show/464 http://printinthemix.com/Fastfacts/Show/464 A survey finds that behavioral advertising is one of the top consumer issues relating to mobile marketing, with a majority being apprehensive about advertising tracking and wanting the choice not to participate. Newspaper Ads: Far and Away Tops with Grocery Shoppers Fri, 05 Aug 2011 17:49:24 -0400 http://printinthemix.com/Fastfacts/Show/463 http://printinthemix.com/Fastfacts/Show/463 A shopper study finds that in general the Internet is "the source most shoppers access for product information, but this is not true for all retail verticals." Newspaper ads remain the top choice for grocery shoppers (chosen by 40%) and relatively strong with those shopping for home goods (16%), as well as apparel shoppers (11%). Pew: Overview of U.S. Smartphone Adoption Fri, 05 Aug 2011 17:33:53 -0400 http://printinthemix.com/Fastfacts/Show/460 http://printinthemix.com/Fastfacts/Show/460 The Pew Research Center's Internet & American Life Project finds that as of May 2011, one-third of all American adults (35%) are smartphone owners. Nielsen: Shoppers Prefer Print Ads for Sales and Promotions Fri, 05 Aug 2011 17:26:19 -0400 http://printinthemix.com/Fastfacts/Show/459 http://printinthemix.com/Fastfacts/Show/459 New research from Nielsen examining the benefits of print and digital advertising finds that shoppers prefer print advertising, followed by basic digital (websites, email). The Influence of Print, Digital, and Social On Today's Purchase Decision Fri, 05 Aug 2011 17:15:17 -0400 http://printinthemix.com/Fastfacts/Show/458 http://printinthemix.com/Fastfacts/Show/458 A national study commissioned by Google explores how the changing world of media is influencing the shopping decision-making and the roles that print, digital and social media are playing. Update: Smartphones and Consumers Fri, 05 Aug 2011 17:09:19 -0400 http://printinthemix.com/Fastfacts/Show/457 http://printinthemix.com/Fastfacts/Show/457 The latest facts on the growth of the U.S. mobile market from ExactTarget's and CoTweet's Subscribers, Fans and Followers research series. Tablet/eReader Owners Are Heavy Readers of Print Magazines and Newspapers Fri, 05 Aug 2011 16:47:04 -0400 http://printinthemix.com/Fastfacts/Show/456 http://printinthemix.com/Fastfacts/Show/456 Consumer research from GfK MRI shows that adult owners of eReaders, like the Kindle and the Nook, and tablets, such as the iPad, are also heavy readers of the printed versions of magazines and newspapers. E-Mail Marketing: Open Rates Slip, Click Rates Flat Fri, 05 Aug 2011 16:42:55 -0400 http://printinthemix.com/Fastfacts/Show/455 http://printinthemix.com/Fastfacts/Show/455 A comprehensive study of email marketing metrics for nine industries shows delivery rates up, but open rates have slipped and click rates remain flat. Consumers Turn to Yellow Pages and Search for Local Biz Info Fri, 05 Aug 2011 16:35:22 -0400 http://printinthemix.com/Fastfacts/Show/454 http://printinthemix.com/Fastfacts/Show/454 Despite prevailing perceptions, a survey finds that consumers use Yellow Pages (74%) and search engines (76%) most to find local businesses -- outpacing other local media including social networks, magazines, newspapers, and promotional circulars/emails. Survey: TV, Print To Spur Ad Spend Increases Over Next 12 Months Fri, 05 Aug 2011 16:30:30 -0400 http://printinthemix.com/Fastfacts/Show/453 http://printinthemix.com/Fastfacts/Show/453 U.S. advertising and marketing executives are optimistic about increasing ad spending over the next 12 months, with the big increases being earmarked for traditional media. Back-to-School Shopping Moms Not Looking to Social Media for Promotions Fri, 05 Aug 2011 16:16:00 -0400 http://printinthemix.com/Fastfacts/Show/451 http://printinthemix.com/Fastfacts/Show/451 A back-to-school survey finds that moms are not looking to social media for information about back-to-school products and promotions. Moms say they prefer emails directly from brands or retail stores followed by Sunday newspaper inserts, and personal referrals from family and friends. U.S. Adults Read 8 Different Magazines a Month Fri, 05 Aug 2011 16:03:25 -0400 http://printinthemix.com/Fastfacts/Show/450 http://printinthemix.com/Fastfacts/Show/450 According to media research firm Affinity, specializing in print and digital magazine audience measurement, more than 184 million American adults read magazines in print or electronic form every month (an average of 8.1 per month). Daily Deal Sites: Financial Gains, Customer Loyalty Fall Short Fri, 05 Aug 2011 15:57:37 -0400 http://printinthemix.com/Fastfacts/Show/449 http://printinthemix.com/Fastfacts/Show/449 A study of the daily deal industry finds that not enough businesses are coming back to daily deals to make the industry sustainable in the long run. In addition, businesses spending their marketing dollars on daily deal sites are not building their brand by offering discounted prices for their products and services. U.S. Measured Media Ad Spend by Medium Sat, 25 Jun 2011 17:06:19 -0400 http://printinthemix.com/Fastfacts/Show/448 http://printinthemix.com/Fastfacts/Show/448 U.S. measured media advertising spending for 2010 and 2009 as reported by AdAge (June 2011). Magazines Boast Highest Levels of Consumer Engagement Thu, 02 Jun 2011 14:18:52 -0400 http://printinthemix.com/Fastfacts/Show/446 http://printinthemix.com/Fastfacts/Show/446 Magazines boast the highest levels of consumer engagement of any media, according to research performed by global neuroscience research company Neuro-Insight. Direct Mail Drives Charitable Donations and Retention Thu, 02 Jun 2011 13:30:21 -0400 http://printinthemix.com/Fastfacts/Show/445 http://printinthemix.com/Fastfacts/Show/445 Although multichannel giving has become a popular objective of nonprofits as a way to build constituent support, it is not widely practiced. The typical organization receives more than three-quarters of its total gifts through direct mail and only 10% of its gifts online. Traditional Media Also Motivates Affluents to Follow and "Like" Brands Wed, 01 Jun 2011 12:08:28 -0400 http://printinthemix.com/Fastfacts/Show/444 http://printinthemix.com/Fastfacts/Show/444 According to the 2011 Affluence Collaborative survey the top reasons among affluent consumers for following brands on social media sites were an affinity for the brand and a desire to be kept informed. Print and other traditional media play a role in motivating the wealthy to "like" and follow a brand online. Digital Marketers Say Print Media Keeps Them Informed On Latest Trends Wed, 01 Jun 2011 10:43:57 -0400 http://printinthemix.com/Fastfacts/Show/443 http://printinthemix.com/Fastfacts/Show/443 Digital marketers say that printed industry publications, followed by marketing blogs, are their top sources for staying abreast of the latest in digital marketing innovations and trends. SMBs Rely On Traditional and Digital Marketing Channels Fri, 10 Jun 2011 12:18:00 -0400 http://printinthemix.com/Fastfacts/Show/442 http://printinthemix.com/Fastfacts/Show/442 The majority of small businesses (76%) state that their ideal marketing mix is a combination of traditional and digital communications, according to a new survey released by Pitney Bowes Inc. Traditional Ads Play Key Role in the Smartphone Purchase Funnel Tue, 17 May 2011 16:25:58 -0400 http://printinthemix.com/Fastfacts/Show/441 http://printinthemix.com/Fastfacts/Show/441 Google/Ipsos OTX MediaCT smartphone consumer behavior study shows ads in traditional media plays a key role in motivating users for to perform searches to assist in their shopping and subsequent purchases. Printing "Industry Snapshot" from WhatTheyThink Tue, 10 May 2011 16:50:59 -0400 http://printinthemix.com/Fastfacts/Show/440 http://printinthemix.com/Fastfacts/Show/440 The WhatTheyThink Economics and Research Center, directed by Dr. Joe Webb features an "Industry Snapshot", featuring a live feed of industry data that is up-to-date and downloadable. The State of Custom Content Publishing 2011 Tue, 10 May 2011 16:35:12 -0400 http://printinthemix.com/Fastfacts/Show/439 http://printinthemix.com/Fastfacts/Show/439 A Custom Content Council study finds companies focusing on higher-impact print custom publications, as well as emerging platforms (e.g.--video, mobile), for getting out their marketing message. Small Biz Owners: Optimistic, Upping Ad Spend, Rely On Print Tue, 07 Jun 2011 12:18:55 -0400 http://printinthemix.com/Fastfacts/Show/438 http://printinthemix.com/Fastfacts/Show/438 The fourth annual Signs of the Times national survey of small businesses find owners optimistic and increasing their use of all marketing and advertising tactics -- including use of print. MRI Starch: Top Effective Magazine Ads of 2010 Thu, 05 May 2011 09:44:52 -0400 http://printinthemix.com/Fastfacts/Show/437 http://printinthemix.com/Fastfacts/Show/437 The top 20 most effective magazine ads of 2010, as determined by Gfk's MRI Starch and presented by AdAge. Newspaper Ads Primary Shopping Info Source Mon, 02 May 2011 12:26:18 -0400 http://printinthemix.com/Fastfacts/Show/436 http://printinthemix.com/Fastfacts/Show/436 Four out of five U.S. adults (79%) say they took action as a result of newspaper advertising in the past month, according to data from "How America Shops and Spends 2011," a survey of 2,500 U.S. adults conducted by an independent research firm for the Newspaper Association of America. Fact Sheet: Consumers, QR Codes, and mCommerce Wed, 20 Apr 2011 18:13:51 -0400 http://printinthemix.com/Fastfacts/Show/434 http://printinthemix.com/Fastfacts/Show/434 Data from a variety of recent sources covering consumers and their use of mobile phones, QR codes, and mobile commerce. Nielsen: The U.S. Media Universe Mon, 18 Apr 2011 17:32:09 -0400 http://printinthemix.com/Fastfacts/Show/433 http://printinthemix.com/Fastfacts/Show/433 Nielsen's State of the Media 2010 provides a quick overview of the U.S. device usage and audiences--from mobile phones to television. Select facts: Percentage of Americans with 4 or more TVs: 31% Number of Mobile Phone Users (13 ): 228 million Percentage of U.S. Mobile Subscribers with smartphones: 31% Print Ads Garner Greater Attention than Online Ads Mon, 04 Apr 2011 16:07:07 -0400 http://printinthemix.com/Fastfacts/Show/431 http://printinthemix.com/Fastfacts/Show/431 Deloitte's fifth edition "State of the Media Democracy" survey finds consumers pay greater attention to print advertising than they do online ads. Traditional Advertising Has Most Impact on Buying Decisions Mon, 04 Apr 2011 15:57:53 -0400 http://printinthemix.com/Fastfacts/Show/430 http://printinthemix.com/Fastfacts/Show/430 According to Deloitte's fifth edition "State of the Media Democracy" survey, consumers say that the advertising that has the most impact on their purchasing decisions is delivered via traditional media. Traditional Media Tops Social in Driving Online Traffic Mon, 04 Apr 2011 15:09:22 -0400 http://printinthemix.com/Fastfacts/Show/429 http://printinthemix.com/Fastfacts/Show/429 Traditional media advertising remains a more effective driver of online traffic than social networking, a multinational study finds. In all of the nations assessed, social networks scored below those of TV, newspapers, radio, and email marketing offers. Direct Mail on the Rise in 2011 Wed, 13 Apr 2011 14:23:17 -0400 http://printinthemix.com/Fastfacts/Show/428 http://printinthemix.com/Fastfacts/Show/428 Analysis from Winterberry Group shows spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars. Content Marketing: Social Media Widely Used But Least Effective Wed, 06 Apr 2011 06:15:23 -0400 http://printinthemix.com/Fastfacts/Show/426 http://printinthemix.com/Fastfacts/Show/426 Nine out of 10 B2B marketers, from companies of all sized and industries, report using custom content to grow their businesses. Social media is one of the most widely used tactics, yet is the communication tool rated least effective. Direct Mail Delivers Strong ROI, Yet Experiencing Highest Cuts Wed, 13 Apr 2011 13:22:23 -0400 http://printinthemix.com/Fastfacts/Show/425 http://printinthemix.com/Fastfacts/Show/425 According to Target Marketing's 2011 Annual Media Usage Forecast survey results, despite direct mail being a top performer, it is the medium seeing the highest percentage of companies reducing spending (12.7%). Direct Mail an Effective Tactic for Majority of B2B Organizations Wed, 13 Apr 2011 13:24:32 -0400 http://printinthemix.com/Fastfacts/Show/424 http://printinthemix.com/Fastfacts/Show/424 According to data from the just released MarketingSherpa 2011 B2B Marketing Benchmark Report, the majority (79%) of B2B organizations find direct mail to be either very effective or somewhat effective for their organization. Ads Delivered via Print Most Liked of All Platforms Tue, 19 Apr 2011 13:53:07 -0400 http://printinthemix.com/Fastfacts/Show/423 http://printinthemix.com/Fastfacts/Show/423 According to a new AdAge/Ipsos Observer study, U.S. consumers most like advertisements appearing in newspapers and magazines, more than any other source. Newspaper Coupons: Redeemed Fri, 04 Mar 2011 12:10:48 -0500 http://printinthemix.com/Fastfacts/Show/422 http://printinthemix.com/Fastfacts/Show/422 A study of coupon redemption performed for the Newspaper National Network shows that coupons that appeared within newspapers (ROP) in the past six months were redeemed more often non-ROP coupons. The study, also found that newspaper-based coupons were more effective at getting consumers to try new products and switch brands. Nine Out Of 10 Unsubscribe to Permission-Based Emails Wed, 06 Apr 2011 06:30:35 -0400 http://printinthemix.com/Fastfacts/Show/421 http://printinthemix.com/Fastfacts/Show/421 According to a report from social media and targeted email marketing providers ExactTarget and CoTweet, 91% of US email users have subscribed to a company's email and later decided they don't want to receive these emails. Trends in U.S. Consumption of Media Thu, 03 Mar 2011 14:15:07 -0500 http://printinthemix.com/Fastfacts/Show/420 http://printinthemix.com/Fastfacts/Show/420 eMarketer's meta-analysis of data finds the average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010. TV and video (not including online video) captured the majority of all media time. The share of time spent with magazines and newspapers fluctuated between 10% and 7.5%. Most Effective Ad Channels Used by Local Small Businesses Wed, 13 Apr 2011 13:27:06 -0400 http://printinthemix.com/Fastfacts/Show/419 http://printinthemix.com/Fastfacts/Show/419 MerchantCircle latest survey reports on online and offline marketing methods local merchants find most effective. Local small businesses are turning to search, social, and email channels -- and aren't giving up on mainstream advertising. Nearly Half of Mobile Ads Clicked by Mistake Thu, 03 Feb 2011 10:17:18 -0500 http://printinthemix.com/Fastfacts/Show/417 http://printinthemix.com/Fastfacts/Show/417 According to a survey of over 4,000 US consumers, 47% of mobile app users say they click/tap on mobile ads more often by mistake than they do on purpose. B2B Attitudes Towards Channel Choices Thu, 03 Feb 2011 08:00:55 -0500 http://printinthemix.com/Fastfacts/Show/416 http://printinthemix.com/Fastfacts/Show/416 Pitney Bowes surveyed 4,000 B2B marketers to uncover current B2B thinking regarding marketing channel choice and business communications in today's complex and challenging communication environment. The report confirms the importance of print in the integrated marketing mix. Enthusiasm for Print Magazines Remains Strong Wed, 02 Feb 2011 17:50:16 -0500 http://printinthemix.com/Fastfacts/Show/415 http://printinthemix.com/Fastfacts/Show/415 According to Deloitte's State of the Media Democracy survey, while 2010 witnessed another explosion of digital content, print magazines have "survived the digital tsunami," and that magazine advertising remains an important source of info for U.S. consumers. Direct Mail ROI: Every Dollar Spent Generates $12.57 In Sales Wed, 02 Feb 2011 12:36:13 -0500 http://printinthemix.com/Fastfacts/Show/414 http://printinthemix.com/Fastfacts/Show/414 According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales. Commercial Printing Industry Sales 2011 Forecast Tue, 01 Feb 2011 06:47:58 -0500 http://printinthemix.com/Fastfacts/Show/413 http://printinthemix.com/Fastfacts/Show/413 According to NAPL's State of the Industry Report, 9th Edition, industry's sales (all sources, not just printing) are expected to grow 1% to 3% in 2011 -- the first growth in four years. But "even if the industry finish at the top of that range, sales volume would still be $17.8 billion, or 18.1%, below pre-recession levels." Commercial Printing Industry Sales: Recovering Starting Tue, 01 Feb 2011 20:09:04 -0500 http://printinthemix.com/Fastfacts/Show/412 http://printinthemix.com/Fastfacts/Show/412 According to NAPL's State of the Industry Report, 9th Edition, commercial printing industry sales (all sources, not just ink-on-paper) grew 1.1% during the three months ending in October 2010. During the same period in 2009 sales fell 14.8%. During the same period in 2008 sales fell 6.6%. Magazines Excel at Driving Results Through the Purchase Funnel Fri, 14 Jan 2011 11:11:26 -0500 http://printinthemix.com/Fastfacts/Show/409 http://printinthemix.com/Fastfacts/Show/409 An aggregation of 39 Dynamic Logic studies demonstrates that magazines excel at driving results through the purchase funnel, with significant lift at each of the five stages. Direct Mail Drives Online Giving More than Email Appeals Thu, 13 Jan 2011 09:28:07 -0500 http://printinthemix.com/Fastfacts/Show/408 http://printinthemix.com/Fastfacts/Show/408 More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-mail appeal, according to a national study. Two-Thirds of Americans Would Approve of Limiting Ad Tracking Fri, 07 Jan 2011 15:47:56 -0500 http://printinthemix.com/Fastfacts/Show/407 http://printinthemix.com/Fastfacts/Show/407 According to a recent USA Today/Gallup poll examining Americans perceptions regarding online advertising and tracking their movements online, the majority are "largely opposed to such tactics -- even if they help to keep websites free." SMB Execs Take Multi-Pronged Approach to Vendor Research Thu, 06 Jan 2011 12:52:46 -0500 http://printinthemix.com/Fastfacts/Show/405 http://printinthemix.com/Fastfacts/Show/405 When comparison shopping for vendors and service providers for their small and mid-sized business needs, 75% of business executives say they rely on word-of-mouth or the Internet. Print plays an important role also as 59% state they rely on trade magazines to guide them in vendor selection. Consumer Sentiment Split Over Targeted Ads Mon, 20 Dec 2010 20:48:13 -0500 http://printinthemix.com/Fastfacts/Show/404 http://printinthemix.com/Fastfacts/Show/404 Burst Media's survey of consumer sentiment on ads tailored for the individual viewer based on a profile or past web surfing behavior finds that the majority (78.2%) recall seeing online ads that appeared to be tailored to them -- and one-third of these respondents (34.2%) say they dislike these ads. Branded Content Use On the Rise Tue, 14 Dec 2010 12:09:48 -0500 http://printinthemix.com/Fastfacts/Show/400 http://printinthemix.com/Fastfacts/Show/400 According to a 2010 study conducted by the Custom Content Council, "branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing." The top reasons for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns. Online Ads Most Likely to Be Ignored Tue, 07 Dec 2010 13:44:13 -0500 http://printinthemix.com/Fastfacts/Show/398 http://printinthemix.com/Fastfacts/Show/398 In a recent survey by Adweek Media/Harris Poll, when U.S. adults were asked which type of ads do they tend to ignore or disregard the most, more than six in 10 say Internet ads (63%). B2B Marketing: Traditional and Digital Working Together Sun, 09 Jan 2011 14:37:54 -0500 http://printinthemix.com/Fastfacts/Show/397 http://printinthemix.com/Fastfacts/Show/397 According to Google's report "2011 B2B Marketing Outlook," traditional marketing makes up the majority (66%) of B2B marketing budgets, despite the growth of digital advertising. Video Recap: "Print Delivers" the Message (Fall 2010 ) Thu, 02 Dec 2010 09:44:38 -0500 http://printinthemix.com/Fastfacts/Show/396 http://printinthemix.com/Fastfacts/Show/396 A succinct, informative video recap of the latest Print Delivers presentation in Chicago on November 2, sponsored by The Print Council, featured on Kodak's B2B YouTube channel. Catalogers Embracing Personalization Fri, 19 Nov 2010 10:36:58 -0500 http://printinthemix.com/Fastfacts/Show/391 http://printinthemix.com/Fastfacts/Show/391 Merchants seem to be embracing personalization of catalogs as part of their effort to effectively market and increase sales. The 2010 survey found that more than a quarter (28%) of catalogers surveyed in early 2010 were using variable data printing (VDP) to customize catalogs -- and close to 21.5% surveyed were actively considering utilizing VDP to customize catalogs this year. Print is Main Source for Shoppers Seeking Deals Sun, 09 Jan 2011 14:23:32 -0500 http://printinthemix.com/Fastfacts/Show/390 http://printinthemix.com/Fastfacts/Show/390 According to a report issued by the Grocery Manufacturers Association and Booz & Co., newspaper circulars and inserts are the most popular forms of deal-hunting activities consumers engage in before at least half of their shopping trips. The Best Print Ads of Summer 2010 Tue, 09 Nov 2010 07:25:27 -0500 http://printinthemix.com/Fastfacts/Show/389 http://printinthemix.com/Fastfacts/Show/389 The ten most effective print ads of summer 2010 that motivated readers to take action as a result of seeing them, as reported by Ad Age. Young Adults Most Trusting of Advertising Claims Tue, 16 Nov 2010 12:37:21 -0500 http://printinthemix.com/Fastfacts/Show/388 http://printinthemix.com/Fastfacts/Show/388 Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of an Adweek Media/Harris Poll. Print Most Popular Form of Marketing Collateral Thu, 04 Nov 2010 07:05:49 -0400 http://printinthemix.com/Fastfacts/Show/387 http://printinthemix.com/Fastfacts/Show/387 Results from CMO Council's "Mapping & Tracking:The Optimized Marketing Supply Chain" survey finds that print marketing materials are the most popular promotional materials produced -- this despite the rise of multimedia options. Three Out of 4 Have Found a TV Commercial Confusing Wed, 03 Nov 2010 06:19:10 -0400 http://printinthemix.com/Fastfacts/Show/384 http://printinthemix.com/Fastfacts/Show/384 According to a Adweek Media/Harris Poll survey of 2,163 U.S. adults, three-quarters of Americans (75%) say they have found a commercial on TV confusing. TransPromo Takes Off with B2B Companies Tue, 02 Nov 2010 14:42:59 -0400 http://printinthemix.com/Fastfacts/Show/382 http://printinthemix.com/Fastfacts/Show/382 A Pitney Bowes Inc. survey of B2B companies shows that TransPromo -- the practice of adding marketing messages to bills and statements and other transactional documents -- is "moving from a much-talked-about projection to a widely implemented reality." Direct Mailings Featuring DVDs/CDs Get Opened Tue, 26 Oct 2010 11:23:29 -0400 http://printinthemix.com/Fastfacts/Show/381 http://printinthemix.com/Fastfacts/Show/381 According to research sponsored by the DMA and the industry group DiscMail Direct Coalition, direct mailings that include DVDs and CDs as part of the marketing package are appealing to consumers and result in higher open rates. The Impact of Print Magazine Ad Placement on Readership Tue, 26 Oct 2010 07:13:49 -0400 http://printinthemix.com/Fastfacts/Show/380 http://printinthemix.com/Fastfacts/Show/380 Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention. Marketing Collateral Trends in Consumption Thu, 21 Oct 2010 15:05:00 -0400 http://printinthemix.com/Fastfacts/Show/377 http://printinthemix.com/Fastfacts/Show/377 Eccolo Media's 3rd annual survey of U.S. B2B technology purchasers examines marketing collateral and its influence. The survey finds white papers have the greatest influence on purchasing decisions followed by brochures and case studies. E-Reader Households More Likely to Read Newspapers Tue, 12 Oct 2010 11:33:49 -0400 http://printinthemix.com/Fastfacts/Show/376 http://printinthemix.com/Fastfacts/Show/376 According to new E-Reader Household data analysis from Scarborough Research, is a strong , positive relationship between e-reader devices and newspaper readership. Product Barcode Scanning Up 700% in 2010 Thu, 04 Nov 2010 07:28:40 -0400 http://printinthemix.com/Fastfacts/Show/375 http://printinthemix.com/Fastfacts/Show/375 Barcode technology provider ScanLife has released a new report on consumer use of product barcodes. Analysis of their platform data finds scanning traffic up over 700% in 2010 -- demonstrating consumer adoption of this emerging advertising device. Affluent Millennials Open to Advertising Thu, 07 Oct 2010 14:31:27 -0400 http://printinthemix.com/Fastfacts/Show/374 http://printinthemix.com/Fastfacts/Show/374 According to the 2010 Ipsos Mendelsohn Affluent Survey, contrary to the popular belief that 18 to 34-year old consumers are more likely to reject or avoid advertising than older affluent consumers -- they are, in fact, actually more interested in ads featured in nearly all mediums. Consumers "Like" Companies on Facebook for Discounts/Show Brand Affiliation Fri, 24 Sep 2010 13:52:51 -0400 http://printinthemix.com/Fastfacts/Show/372 http://printinthemix.com/Fastfacts/Show/372 A study by ExactTarget and CoTweet, finds that when Facebook users choose to "like" a company or a brand, the primary reasons are discounts, freebies, and to show friends their brand affiliations. Ninety Percent of B2B Marketers Using Content Marketing Fri, 24 Sep 2010 12:40:22 -0400 http://printinthemix.com/Fastfacts/Show/371 http://printinthemix.com/Fastfacts/Show/371 According to a survey of over 1,100 North American B2B marketers by MarketingProfs and Junta42, nine in 10 B2B companies are now involved in content marketing efforts. Young Adults Prefer Offline Marketing Offers to Online Wed, 08 Sep 2010 11:20:27 -0400 http://printinthemix.com/Fastfacts/Show/369 http://printinthemix.com/Fastfacts/Show/369 North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM. Online Ads Don't Engage Most Tue, 24 Aug 2010 12:23:29 -0400 http://printinthemix.com/Fastfacts/Show/368 http://printinthemix.com/Fastfacts/Show/368 According to a new study by UK-based research firm Connect Insight, just 17% of web users find online ads "impactful and appealing," while most respondents say they find them "intrusive, repetitive, unappealing and cheap." Print and TV Ads More Relevant to Consumers Than Online Mon, 23 Aug 2010 16:29:58 -0400 http://printinthemix.com/Fastfacts/Show/367 http://printinthemix.com/Fastfacts/Show/367 Seven out of 10 people feel that traditional forms of advertising -- print and TV -- are relevant to them, whereas only 45% feel that way about ads viewed on web sites. Print Coupons Favored by Frugal Grocery Shoppers Tue, 10 Aug 2010 13:58:58 -0400 http://printinthemix.com/Fastfacts/Show/366 http://printinthemix.com/Fastfacts/Show/366 A 2010 study by Deloitte and Harrison Group finds that 92% of U.S. consumers have changed their grocery shopping behavior in the last two years. According to consumers surveyed, print coupons are a popular tool for saving money. Digital Marketing Evolving; Direct Mail Remains Strong Mon, 02 Aug 2010 14:49:15 -0400 http://printinthemix.com/Fastfacts/Show/365 http://printinthemix.com/Fastfacts/Show/365 The DMA's Digital Marketing Practices and Trends report, which examines current digital and traditional marketing methods and how they are likely to evolve over the next year, shows that the use of digital media is growing rapidly, yet direct mail remains strong. Social Media Not a Major Source for Recommendations or Purchases Tue, 03 Aug 2010 12:54:19 -0400 http://printinthemix.com/Fastfacts/Show/362 http://printinthemix.com/Fastfacts/Show/362 According to Foresee's 2010 American Customer Satisfaction Index E-Business Report, social media is not found to be a significant source of product recommendations or purchases for most Internet users. Americans Continue Cutting Back to Save Money Fri, 23 Jul 2010 09:21:03 -0400 http://printinthemix.com/Fastfacts/Show/361 http://printinthemix.com/Fastfacts/Show/361 With the economy not yet turning around, a Harris Poll has found that American consumers continue to cut back on everyday things as a means to save money -- including their media habits. Half of Those On Social Networks Concerned About Privacy Mon, 19 Jul 2010 14:42:25 -0400 http://printinthemix.com/Fastfacts/Show/360 http://printinthemix.com/Fastfacts/Show/360 According to a recent Marist poll, half of U.S. adults who have a profile on social networking sites such as Facebook, MySpace and LinkedIn worry about their privacy. Online Ad Spend Worldwide, 2009-2014 Tue, 13 Jul 2010 12:01:43 -0400 http://printinthemix.com/Fastfacts/Show/357 http://printinthemix.com/Fastfacts/Show/357 According to a report from eMarketer, the Internet's share of total ad spending worldwide is forecast to jump from 11.9% in 2009 to 17.2% in 2014. Consumers Take Action Based on Magazine Ads Thu, 08 Jul 2010 15:15:52 -0400 http://printinthemix.com/Fastfacts/Show/356 http://printinthemix.com/Fastfacts/Show/356 More than half (53%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to research from Affinity's VISTA Print Effectiveness Rating Service. Consumers Enjoy and Trust Magazine Advertising Thu, 08 Jul 2010 15:05:16 -0400 http://printinthemix.com/Fastfacts/Show/355 http://printinthemix.com/Fastfacts/Show/355 Research by Yankelovich, a leading consumer research company, finds that magazines rank #1 out of 16 media for consumers having a positive impression of advertising. Magazines Score Highest In Ad Receptivity and More Thu, 08 Jul 2010 12:39:24 -0400 http://printinthemix.com/Fastfacts/Show/354 http://printinthemix.com/Fastfacts/Show/354 According to data from Simmons' Multi-Media Engagement Study, magazines continue to score significantly higher than TV or the Internet in ad receptivity and a number of other engagement dimensions. More Than Half of E-Mail Recipients Delete Marketing Mail Within Seconds Wed, 07 Jul 2010 12:19:31 -0400 http://printinthemix.com/Fastfacts/Show/353 http://printinthemix.com/Fastfacts/Show/353 More than 50% of e-mail recipients delete marketing messages within two seconds of opening them, a survey by Salted Services finds. The State of Custom Content Publishing 2010 Tue, 29 Jun 2010 14:31:51 -0400 http://printinthemix.com/Fastfacts/Show/352 http://printinthemix.com/Fastfacts/Show/352 Results of the 10th annual "Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2010," from the Custom Content Council (CCC). Marketers Remain High on Direct Mail Tue, 29 Jun 2010 12:58:44 -0400 http://printinthemix.com/Fastfacts/Show/349 http://printinthemix.com/Fastfacts/Show/349 According to The Direct Marketing Association's 2010 Response Rate Report, direct mail and e-mail remain the most commonly used media by direct marketers, with more than half using each. College Kids Prefer Printed Textbooks Over Digital Mon, 14 Jun 2010 15:10:21 -0400 http://printinthemix.com/Fastfacts/Show/348 http://printinthemix.com/Fastfacts/Show/348 Three out of four (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a Student Watch study conducted by OnCampus Research. Zogby: Americans Concerned About Online Privacy Mon, 14 Jun 2010 14:48:46 -0400 http://printinthemix.com/Fastfacts/Show/347 http://printinthemix.com/Fastfacts/Show/347 The vast majority of U.S. residents are concerned about online tracking and ad targeting, according to a Zogby poll. Emerging Channels: Most Marketers Unable To Measure ROI Wed, 02 Jun 2010 10:11:30 -0400 http://printinthemix.com/Fastfacts/Show/344 http://printinthemix.com/Fastfacts/Show/344 The 2010 Omniture Online Analytics Benchmark Survey finds that 80% of marketers believe ROI from online marketing activities is important to measure, but only 31% of those surveyed say they can effectively measure it. B2B Publications Holding Their Own In the Digital Age Mon, 24 May 2010 13:54:54 -0400 http://printinthemix.com/Fastfacts/Show/342 http://printinthemix.com/Fastfacts/Show/342 "In a world where the web dominates in news and information, it is easy to assume that print mediums will become insignificant. But in the B2B world, specialized magazines remain an important source of information," finds a recent survey of nearly 700 Canadian business people conducted by Starch Research Services. The results show that while the Internet ranked first in the seven industry sectors surveyed, Canadian B2B publications ranked a strong second. Magazines: Consumers Prefer Print; Hesitant to Embrace E-Reader Advertising Wed, 02 Jun 2010 10:41:22 -0400 http://printinthemix.com/Fastfacts/Show/341 http://printinthemix.com/Fastfacts/Show/341 Consumers are holding on to their print magazines, not ready to join the e-reader revolution, and are open to more relevant and targeted, personalized advertising according to a new consumer experience study from the CMO Council, Direct Mail Tops Overall for PBS Fundraising Tue, 18 May 2010 12:37:27 -0400 http://printinthemix.com/Fastfacts/Show/340 http://printinthemix.com/Fastfacts/Show/340 Public television stations have reversed their decline in acquiring new donors through direct mail campaigns, new research shows. In addition, direct mail is the channel that generates public television's most loyal donors, based on overall retention rate. Video Recap: The Power of Print - Dallas (Spring 2010) Wed, 07 Jul 2010 12:18:34 -0400 http://printinthemix.com/Fastfacts/Show/337 http://printinthemix.com/Fastfacts/Show/337 A fast-moving, informative recap of the latest Print Delivers presentation sponsored by The Print Council, featured on Kodak's B2B YouTube channel. Direct Mail Scores High With Fundraisers Thu, 06 May 2010 12:12:00 -0400 http://printinthemix.com/Fastfacts/Show/335 http://printinthemix.com/Fastfacts/Show/335 While many other business sectors have reduced their direct mailings, fundraisers have "moved from a major player to a dominant one in the past year," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive. Marketers Indicate Social Media Important, Most Not Profiting Thu, 20 May 2010 15:40:51 -0400 http://printinthemix.com/Fastfacts/Show/332 http://printinthemix.com/Fastfacts/Show/332 While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it. Consumers Prefer Print for Catalogs, Bills, Statements Tue, 27 Apr 2010 12:19:51 -0400 http://printinthemix.com/Fastfacts/Show/330 http://printinthemix.com/Fastfacts/Show/330 According to a survey of 1,500 US adult consumers, most prefer print to e-mail for bills, invoices, financial statements and catalogs. Methods Small Businesses Are Using to Attract Customers Tue, 04 May 2010 10:37:29 -0400 http://printinthemix.com/Fastfacts/Show/329 http://printinthemix.com/Fastfacts/Show/329 Constant Contact's 2010 US Small Business Attitudes & Outlook Survey finds that small businesses are feeling more optimistic about the economy. Also, the number of marketing venues small businesses rank as important in attracting new customers is on the rise. Online Data Actively Used for Offline Offers Tue, 06 Apr 2010 15:34:40 -0400 http://printinthemix.com/Fastfacts/Show/326 http://printinthemix.com/Fastfacts/Show/326 According to a study from marketing technology provider Unica, 75% of marketers with an online presence use website data they collect, such as customer interests, intent, and behavior -- when making decisions about marketing offers. Charitable Giving: DM Remains Tops, Younger People Use Multichannels Tue, 04 May 2010 10:34:23 -0400 http://printinthemix.com/Fastfacts/Show/325 http://printinthemix.com/Fastfacts/Show/325 Direct mail remains the dominant way through which older Americans give, with 77% -- and, direct mail is at the top for many younger people. With that said, no single way of giving dominates for younger donors; Online giving is popular too. B2B Advertising: Interactive Up, Think Twice Before Giving Up On Print Wed, 17 Mar 2010 12:06:34 -0400 http://printinthemix.com/Fastfacts/Show/324 http://printinthemix.com/Fastfacts/Show/324 According to Outsell's Annual Advertising and Marketing Study 2010, U.S. B2B advertising and marketing spending will increase by just 0.8% in 2010, to $129 billion, yet interactive spending will climb 9.2%. With this said, close to three out of four B2B marketers surveyed believe in the power of integrated media and Outsell advises B2B publishers to think twice before giving up on print. Magazine Cover Ads Often Outperform Other Premium Spots Mon, 05 Apr 2010 10:16:36 -0400 http://printinthemix.com/Fastfacts/Show/317 http://printinthemix.com/Fastfacts/Show/317 Research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as controversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots. Print Outscores Other Media With Bargain Hunters Tue, 13 Apr 2010 15:28:31 -0400 http://printinthemix.com/Fastfacts/Show/314 http://printinthemix.com/Fastfacts/Show/314 An AdweekMedia/Harris Poll asked consumers their thoughts about the advertising vehicles most likely to assist them in searching out bargains and sales. As reported by AdWeek, "print outscored other media as a venue for ads that would help a person find bargains." Green Messaging: A Survey of Marketers Fri, 08 Jan 2010 14:00:36 -0500 http://printinthemix.com/Fastfacts/Show/309 http://printinthemix.com/Fastfacts/Show/309 An Environmental Leader report finds that marketers who have experimented with green marketing messages generally find them effective. In addition, more than 80% of the 370 respondents indicate they expect their companies to spend more on green marketing in the future. MIT Study Deflates Online Ad Advantages Tue, 23 Feb 2010 11:48:06 -0500 http://printinthemix.com/Fastfacts/Show/308 http://printinthemix.com/Fastfacts/Show/308 Online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits says a study from the MIT Sloan School of Management. WOM and Print Ads Sway Purchase of Electronics & Apparel Tue, 08 Dec 2009 13:24:50 -0500 http://printinthemix.com/Fastfacts/Show/302 http://printinthemix.com/Fastfacts/Show/302 According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, word of mouth remains the biggest influence in shopper's electronics and apparel purchases. The survey finds that advertising inserts, articles and in-store promotions also sway buying decisions. Magazines Account For 25% of Retail Checkout Dollar Sales and Profits Wed, 18 Nov 2009 13:38:38 -0500 http://printinthemix.com/Fastfacts/Show/300 http://printinthemix.com/Fastfacts/Show/300 A study analyzing front-end performance at retail stores finds that magazines are big performers, accounting for 25% of checkout dollar sales and checkout profits. Consumers Value Relevant Marketing Messages, Prefer Print Wed, 18 Nov 2009 11:10:59 -0500 http://printinthemix.com/Fastfacts/Show/299 http://printinthemix.com/Fastfacts/Show/299 To understand what marketing messages and channels of delivery were most valued by today's customer, a survey of U.S. consumers shows that regardless of channel, relevancy and individualization of the marketing message is what is valued. In addition, for all types of mail received, print is opened and viewed more than electronic mail. Non-profits Experimenting With Social Media, Still Rely on Traditional Media Mon, 01 Mar 2010 11:12:16 -0500 http://printinthemix.com/Fastfacts/Show/296 http://printinthemix.com/Fastfacts/Show/296 A survey of non-profits and their use of social media finds that the vast majority of nonprofit organizations (88%) are experimenting with social media yet still highly value traditional media. Two Out of Three Consumers Prefer Print Media Tue, 02 Nov 2010 09:49:49 -0400 http://printinthemix.com/Fastfacts/Show/295 http://printinthemix.com/Fastfacts/Show/295 According to Harris Interactive research, the majority of US adults think that printed media is easier to read than the digital equivalent. In addition, most adults reported that they feel more comfortable when they have something on paper than when it's on screen. Social Media and Small Business Not Mixing Thu, 12 Nov 2009 13:24:16 -0500 http://printinthemix.com/Fastfacts/Show/290 http://printinthemix.com/Fastfacts/Show/290 Three-quarters of small businesses say they have not found social media sites helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank/GfK Roper. Eight Percent of Internet Users Account for 85% of All Ad Clicks Wed, 28 Oct 2009 14:57:24 -0400 http://printinthemix.com/Fastfacts/Show/289 http://printinthemix.com/Fastfacts/Show/289 The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks. Print Remains a Primary Source for Local Business Info Wed, 28 Oct 2009 14:37:23 -0400 http://printinthemix.com/Fastfacts/Show/288 http://printinthemix.com/Fastfacts/Show/288 A survey by TMP Directional Marketing (TMPDM) and comScore finds that Internet search engines and print directories are the primary sources for finding local business information. Mobile Users Half as Likely to Click on Ads Thu, 12 Nov 2009 13:29:49 -0500 http://printinthemix.com/Fastfacts/Show/283 http://printinthemix.com/Fastfacts/Show/283 Despite the growth in the U.S. mobile market, mobile Internet users are only half as likely as non-mobile internet users to click on ads. 2010 Census: The "Average" American No Longer Exists Tue, 03 Nov 2009 14:35:10 -0500 http://printinthemix.com/Fastfacts/Show/277 http://printinthemix.com/Fastfacts/Show/277 The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American. Print Ads Boost Retail Sales, Outperform Other Media Thu, 08 Oct 2009 11:20:53 -0400 http://printinthemix.com/Fastfacts/Show/273 http://printinthemix.com/Fastfacts/Show/273 A study performed for the UK's Outdoor Advertising Association (OAA) has found that the return on investment for newspaper and magazine advertising is higher than that for TV and outdoor advertising. Direct Mail Ranks #1 Among Alumni for Info and Solicitations Thu, 01 Oct 2009 10:47:30 -0400 http://printinthemix.com/Fastfacts/Show/272 http://printinthemix.com/Fastfacts/Show/272 A research study finds that print direct mail is the key for colleges and universities trying to engage and inform alumni and obtain donations. Consumers Value TransPromo Documents Fri, 02 Oct 2009 10:52:44 -0400 http://printinthemix.com/Fastfacts/Show/271 http://printinthemix.com/Fastfacts/Show/271 According to a study commissioned by InfoPrint Solutions, all consumers, but particularly young people, continue to value the financial documents they receive in the mail alongside online access. The study, conducted by Forrester Research, shows that consumers value personalized marketing on their bills and statement online, but even more so on paper. TV and Newspapers Remain Tops in Credibility and Use Thu, 01 Oct 2009 12:48:43 -0400 http://printinthemix.com/Fastfacts/Show/269 http://printinthemix.com/Fastfacts/Show/269 An ARAnet survey finds TV and the daily newspaper remain the most credible sources of info with American consumers, and that TV, followed by newspaper remain the most turned to sources -- but their numbers are dropping with radio and online coming on strong. Loyalty Reward Program Messaging Missing the Mark Thu, 10 Sep 2009 16:57:48 -0400 http://printinthemix.com/Fastfacts/Show/266 http://printinthemix.com/Fastfacts/Show/266 According to consumer survey research, many of the print mailings and online messages that companies send to their loyalty reward program members miss the mark. An upside finding is that the Senior demographic reported a spike in engagement with rewards programs since the same questions were asked in 2007. Majority of Women Uninfluenced by Brands on Social Media Sites Thu, 12 Nov 2009 13:24:41 -0500 http://printinthemix.com/Fastfacts/Show/265 http://printinthemix.com/Fastfacts/Show/265 While women are engaged with social media, they are overwhelmingly not influenced and often "turned off" by brands in social media spaces, like Facebook. Analysis of Print Ads That Sell Fri, 04 Sep 2009 17:01:54 -0400 http://printinthemix.com/Fastfacts/Show/263 http://printinthemix.com/Fastfacts/Show/263 Results of MRI Starch's analysis of what makes a print ad sell, as reported by AdAge. Print Ads Remain Influential In Travel Decisions Wed, 09 Sep 2009 13:57:50 -0400 http://printinthemix.com/Fastfacts/Show/262 http://printinthemix.com/Fastfacts/Show/262 Ad-ology Research's study on media influence on consumer choice in travel services finds that print media fares well. Mix of Media Used in Gathering Purchase Decision Info Fri, 04 Sep 2009 14:32:01 -0400 http://printinthemix.com/Fastfacts/Show/261 http://printinthemix.com/Fastfacts/Show/261 A Harris Interactive poll finds that when it comes to getting information to help them with purchase decisions, American adults of all ages use a mixture of traditional media and means (face-to-face, print advertising, phone calls) and online media (company websites, review-oriented websites). Social media was the least frequently cited source for purchase decision information. Coupons and Inserts Most Influential for Finding Back-to-School Savings Tue, 01 Sep 2009 08:51:40 -0400 http://printinthemix.com/Fastfacts/Show/260 http://printinthemix.com/Fastfacts/Show/260 Consumers say print coupons and advertising inserts are top influencers for shopping at a particular store for back-to-school supplies and clothing, Coupons: Text/Email Emerging Source Yet Sunday Newspapers Remain Top Source Tue, 01 Sep 2009 11:04:16 -0400 http://printinthemix.com/Fastfacts/Show/258 http://printinthemix.com/Fastfacts/Show/258 According to Scarborough Research, the Sunday newspaper and other print sources remain the top means for acquiring coupons. The study also examines text messages and email and finds they are an emerging source for coupons. Household Advertising Mail Drives Purchases Tue, 24 Aug 2010 15:06:05 -0400 http://printinthemix.com/Fastfacts/Show/257 http://printinthemix.com/Fastfacts/Show/257 According to the 2008 USPS Household Diary Study, more than one of five households surveyed reported making a purchase as a result of advertising mail received. Printed Inserts Drive Online Traffic, UK study says Tue, 18 Aug 2009 18:04:45 -0400 http://printinthemix.com/Fastfacts/Show/254 http://printinthemix.com/Fastfacts/Show/254 Research commissioned by the UK-based Direct Marketing Association's (DMA) Inserts Council finds that printed advertising inserts complement online marketing by generating a significant online response. The research found that an average of 52% of responses to inserts went online for additional information about a product or service. Direct Mail Top Driver for the Pizza Business Mon, 03 Aug 2009 13:26:54 -0400 http://printinthemix.com/Fastfacts/Show/245 http://printinthemix.com/Fastfacts/Show/245 Seven of 10 pizza market executives and operators rank direct mail as very important or important in their marketing efforts. Advertisers Media Use: Internet Ads On the Rise But They Peeve Consumers Tue, 04 Aug 2009 11:12:25 -0400 http://printinthemix.com/Fastfacts/Show/244 http://printinthemix.com/Fastfacts/Show/244 According to a study by Harris Interactive, Internet advertising efforts are on the rise, yet the majority of U.S. consumers surveyed say they are frustrated by the most common types. Consumers Use a Mix of Resources to Find Local Biz Info Sun, 01 Nov 2009 15:20:57 -0500 http://printinthemix.com/Fastfacts/Show/243 http://printinthemix.com/Fastfacts/Show/243 Although online search dominates for finding local business info, consumers say they don't rely on search engines alone, but use search in combination with print and other local media. C-Suite: Most Valued Information Resources Wed, 15 Jul 2009 16:26:56 -0400 http://printinthemix.com/Fastfacts/Show/241 http://printinthemix.com/Fastfacts/Show/241 According to the Rise of the Digital C-Suite study from Forbes Insights and Google, the Internet has become the most valuable information resource for U.S. executives. Retailers Failing to Connect Newspaper Ads With Online Opportunity Wed, 15 Jul 2009 14:08:21 -0400 http://printinthemix.com/Fastfacts/Show/238 http://printinthemix.com/Fastfacts/Show/238 According to a study by interactive marketing agency Rosetta, retailers who use newspaper advertising aren't doing a good job of connecting those ads to their e-commerce sites. Poll: Most Helpful and Most Ignored Advertising Tue, 11 Aug 2009 09:52:47 -0400 http://printinthemix.com/Fastfacts/Show/232 http://printinthemix.com/Fastfacts/Show/232 More than one-third of Americans say that TV ads are most helpful to them in making a purchase decision, followed by newspapers ads. The most ignored advertising format was banner ads. Teen Media Use: They Still Watch TV, Read Newspapers Wed, 01 Jul 2009 10:04:54 -0400 http://printinthemix.com/Fastfacts/Show/230 http://printinthemix.com/Fastfacts/Show/230 The Nielsen Company issued a report challenging popular assumptions about teen media usage. The findings show that "teens can often be reached by the same means as their parents." Ninety Percent of Teens Disapprove of Advertisers Texting Them Thu, 12 Nov 2009 13:30:31 -0500 http://printinthemix.com/Fastfacts/Show/225 http://printinthemix.com/Fastfacts/Show/225 A Teen Advertising Study finds teens prefer traditional advertising (TV and magazines) and overwhelmingly do not want ads texted to them. Study: Integrate Email With Other Marketing Tactics for Higher ROI Wed, 10 Jun 2009 14:42:26 -0400 http://printinthemix.com/Fastfacts/Show/218 http://printinthemix.com/Fastfacts/Show/218 Epsilon's Global Consumer Email study demonstrates that the email channel does not exist in isolation from other online and offline channels. Organizations must integrate these email best practices with communications in other channels to deliver the highest ROI programs. Teen Shoppers Notice Mall Advertising Tue, 11 Aug 2009 10:55:58 -0400 http://printinthemix.com/Fastfacts/Show/216 http://printinthemix.com/Fastfacts/Show/216 Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising. Print Advertising Drives Online Leads Mon, 01 Jun 2009 10:46:39 -0400 http://printinthemix.com/Fastfacts/Show/212 http://printinthemix.com/Fastfacts/Show/212 Proving that traditional media drives online leads, Telmetrics, a provider of advertising call measurement solutions, has released data demonstrating that many consumers visit a business's website after viewing their Print Yellow Pages ad. Social Media Marketing Efforts Mostly Ignored by Consumers Thu, 12 Nov 2009 13:27:58 -0500 http://printinthemix.com/Fastfacts/Show/209 http://printinthemix.com/Fastfacts/Show/209 While 83% of the Internet population participates in social media, less than 5% regularly turn to social media sites for guidance on purchase decisions. Consumers Regard Ads as a Useful Source of Information Fri, 15 May 2009 11:47:56 -0400 http://printinthemix.com/Fastfacts/Show/206 http://printinthemix.com/Fastfacts/Show/206 According to a Hearst Magazines study, a significant number of consumers regard ads as a useful source of information. Reduced Advertising During Recession Negatively Impacts Consumer Perception Fri, 08 Jan 2010 12:47:06 -0500 http://printinthemix.com/Fastfacts/Show/205 http://printinthemix.com/Fastfacts/Show/205 More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Online Catalogs Grow, Yet Print Catalogs Still Seen as Vital Tue, 19 May 2009 11:06:09 -0400 http://printinthemix.com/Fastfacts/Show/199 http://printinthemix.com/Fastfacts/Show/199 Oxbridge Communications reports the total number of catalogs in the 2009 National Directory of Catalogs is 12,524. Online catalogs continue to grow, but catalogs with print versions remain vital. Personality As Predictor of Media Consumption Tue, 05 May 2009 13:25:59 -0400 http://printinthemix.com/Fastfacts/Show/198 http://printinthemix.com/Fastfacts/Show/198 According to a study from psychographic-research company Mindset Media, personality is often a more effective prediction tool for media usage than demographics. Sustainability Gains Ground But How Companies Market This is Mixed Wed, 30 Sep 2009 11:57:18 -0400 http://printinthemix.com/Fastfacts/Show/195 http://printinthemix.com/Fastfacts/Show/195 When it comes to investing in sustainable business behaviors and programs, 58% of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years -- but how companies chose to market that commitment is mixed. Hispanic Newspapers Top Media Choice Among Growing Population Tue, 14 Apr 2009 12:09:51 -0400 http://printinthemix.com/Fastfacts/Show/191 http://printinthemix.com/Fastfacts/Show/191 Research finds that Hispanic newspapers are a top media choice among the USA's large and growing Hispanic population-- and that the ads within are paid attention to. In-Store Ads Prove Most Effective Wed, 15 Apr 2009 11:08:03 -0400 http://printinthemix.com/Fastfacts/Show/189 http://printinthemix.com/Fastfacts/Show/189 Results from a study comparing in-store and out-of-store marketing communications and their influence. One finding: Internet advertising seemed to have minimal impact on planned or unplanned purchases in-store. Custom Publishing: Consumers Read and Take Action Wed, 30 Sep 2009 10:18:28 -0400 http://printinthemix.com/Fastfacts/Show/188 http://printinthemix.com/Fastfacts/Show/188 A Custom Publishing Council study finds that custom publishing has increased in influence and acceptance. Avon Study Finds Magazine Ads Reach Young Adults Thu, 02 Apr 2009 13:38:52 -0400 http://printinthemix.com/Fastfacts/Show/187 http://printinthemix.com/Fastfacts/Show/187 An Avon study conducted by MediaVest finds magazine ads effective in reaching young consumers. Higher Recall for Magazine and TV Ads Than Online Ads Thu, 02 Apr 2009 12:33:46 -0400 http://printinthemix.com/Fastfacts/Show/186 http://printinthemix.com/Fastfacts/Show/186 A study by research firm McPheters & Co. finds that TV and magazine ads are more effective than ads shown on the Internet. Small/Medium Businesses Still Rely On Offline Direct Marketing Wed, 05 Aug 2009 10:28:25 -0400 http://printinthemix.com/Fastfacts/Show/184 http://printinthemix.com/Fastfacts/Show/184 According to a study by Bredin Business Information, major marketers continue to move online to reach small and medium businesses, despite businesses preference for some offline tactics. Analysis Finds Magazines Deliver Most Ad Value Per Minute Wed, 30 Sep 2009 12:48:31 -0400 http://printinthemix.com/Fastfacts/Show/182 http://printinthemix.com/Fastfacts/Show/182 The Magazine Publishers of America's analysis of media effectiveness that goes beyond treating all looking at all minutes of consumer media usage as equal. Thirty Percent Quit Doing Business with a Company Due to Poor Email Practices Fri, 20 Mar 2009 10:50:24 -0400 http://printinthemix.com/Fastfacts/Show/178 http://printinthemix.com/Fastfacts/Show/178 In a survey performed by Merkle Interactive, 30% of respondents say they stopped doing business with at least one company as a result of their poor email marketing practices. Print Ads: Informative, Credible, and Relevant Tue, 10 Mar 2009 11:35:38 -0400 http://printinthemix.com/Fastfacts/Show/174 http://printinthemix.com/Fastfacts/Show/174 A SeeSaw study examines the awareness, engagement, impact, and attitudes of consumers toward digital signage compared to other media. The results demonstrate print's effectiveness in several important categories. Ads on Social Networks Not Relevant to Majority of Gen Y Thu, 12 Nov 2009 13:32:37 -0500 http://printinthemix.com/Fastfacts/Show/173 http://printinthemix.com/Fastfacts/Show/173 Research finds that 84% of Gen Y web users notice ads on social networks, yet only 19% find these ads relevant. Eighty Percent of Web Users Concerned About Online Privacy Mon, 09 Mar 2009 11:08:45 -0400 http://printinthemix.com/Fastfacts/Show/172 http://printinthemix.com/Fastfacts/Show/172 A survey by Burst Media finds that the vast majority (80%) of web users are concerned about the privacy of their personal information such as age, gender, income and web surfing habits. Multichannel Approach Improves Campaign Performance Tue, 11 Aug 2009 12:35:10 -0400 http://printinthemix.com/Fastfacts/Show/170 http://printinthemix.com/Fastfacts/Show/170 According to an InfoTrends study, marketers report an average improvement of 35% for multichannel campaigns (print, e-mail, and web landing pages) over single channel print-only campaigns. Majority of Consumers Rely On The Yellow Pages Fri, 27 Feb 2009 11:11:39 -0500 http://printinthemix.com/Fastfacts/Show/169 http://printinthemix.com/Fastfacts/Show/169 A 2009 Forrester report finds that the majority of online and offline consumers still turn to the printed Yellow Pages for locating goods and services. Reasons That Compel Consumers to Open Their Direct Mail Tue, 13 Apr 2010 12:08:56 -0400 http://printinthemix.com/Fastfacts/Show/164 http://printinthemix.com/Fastfacts/Show/164 Adult consumers share reasons that make a difference as to what direct mail they open -- such as timing, personalization, and interesting packaging are top reasons. Online Ad Clutter Reduces Effectiveness and Brand Opinion Thu, 05 Feb 2009 14:31:45 -0500 http://printinthemix.com/Fastfacts/Show/162 http://printinthemix.com/Fastfacts/Show/162 According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page. Ads in Traditional Media More Likely to Make Positive Impression Wed, 30 Sep 2009 12:57:30 -0400 http://printinthemix.com/Fastfacts/Show/161 http://printinthemix.com/Fastfacts/Show/161 A study examining consumers impressions of advertisements in different media finds that ads appearing in traditional media are much more likely to have made a positive impression with consumers than ads running in digital media. Online Privacy: Poll Finds Americans Extremely Concerned Mon, 09 Feb 2009 13:48:35 -0500 http://printinthemix.com/Fastfacts/Show/157 http://printinthemix.com/Fastfacts/Show/157 A 2008 poll by the Consumer Reports National Research Center shows that most Americans are very concerned about what is being done with their personal information online. Direct Mail's Key Role in Marketing to Hispanics Mon, 09 Feb 2009 14:27:51 -0500 http://printinthemix.com/Fastfacts/Show/151 http://printinthemix.com/Fastfacts/Show/151 According to a DMA study, 92% of all companies marketing to Hispanics report non-catalog direct mail as the most prevalent offline channel employed. InfoTrends Survey: Trans Meets Promo ... Is It More than Market Hype? Mon, 09 Feb 2009 15:11:31 -0500 http://printinthemix.com/Fastfacts/Show/150 http://printinthemix.com/Fastfacts/Show/150 Select results from "Trans Meets Promo ... Is It More than Market Hype?," an InfoTrend's survey of consumers, direct marketers, and print service providers. Consumer Use of Multichannels Gives Rise to Melding of Media Lines Mon, 09 Feb 2009 15:19:31 -0500 http://printinthemix.com/Fastfacts/Show/149 http://printinthemix.com/Fastfacts/Show/149 The U.S. Media Myths & Realities survey, examining consumers use of dozens of traditional and new media channels, finds that consumers are using a wider variety of channels than ever before and the lines between media channels are becoming increasingly blurred. Print Supplemented, Not Replaced, by New Media for Biz Info Mon, 28 Jun 2010 09:56:15 -0400 http://printinthemix.com/Fastfacts/Show/141 http://printinthemix.com/Fastfacts/Show/141 A Knowledge Networks study reveals consumer use of emerging media platforms is supplementing, not replacing, traditional print resources when researching a business's products and services. Traditional Media Holds Sway Over Digital Influencers Mon, 09 Feb 2009 15:21:58 -0500 http://printinthemix.com/Fastfacts/Show/140 http://printinthemix.com/Fastfacts/Show/140 An Ipsos Public Affairs study reveals the large sway traditional media sources hold in shaping public opinion in the complex world of online and influence. Direct Mail Drives Consumers to Contact Businesses Mon, 09 Feb 2009 14:28:45 -0500 http://printinthemix.com/Fastfacts/Show/138 http://printinthemix.com/Fastfacts/Show/138 The 2008 DMNews/Pitney Bowes survey on consumer attitudes and behaviors related to direct mail finds that direct mail drives both prospective and returning customers to contact businesses. Print and TV Ad Campaigns Spur Kids Online for More Product Info Mon, 09 Mar 2009 09:47:02 -0400 http://printinthemix.com/Fastfacts/Show/137 http://printinthemix.com/Fastfacts/Show/137 Children are increasingly using the Internet to look for further information on products they see in print and TV advertisements. Traditional Media Fares Well in Consumer Level of Trust Ratings Mon, 09 Feb 2009 15:23:30 -0500 http://printinthemix.com/Fastfacts/Show/130 http://printinthemix.com/Fastfacts/Show/130 A Forrester Research study asked consumers to rate their level of trust of various information sources. Traditional media, on a whole, still garners more trust from consumers than many digital sources. Senior Marketers Positive on TransPromo But Strategy Not Top of Mind Mon, 09 Feb 2009 15:12:58 -0500 http://printinthemix.com/Fastfacts/Show/129 http://printinthemix.com/Fastfacts/Show/129 Select results of the CMO Council's survey of 650 senior marketers on the primary benefits of transpromotional strategies. Recession Equals Marketing Opportunity Mon, 14 Dec 2009 16:11:08 -0500 http://printinthemix.com/Fastfacts/Show/128 http://printinthemix.com/Fastfacts/Show/128 Research regarding advertising during a recession found that companies that maintained or increased their ad spend during a recession saw a 275% increase in sales growth during and for the three years following. Companies that cut back or stopped advertising experienced only a 19% increase. Transpromo and Consumers Mon, 09 Feb 2009 15:14:29 -0500 http://printinthemix.com/Fastfacts/Show/120 http://printinthemix.com/Fastfacts/Show/120 Results of InfoPrint's 2007 transpromotional marketing survey of 1,000 US consumers, age 18-35. Direct Marketing - U.S. Household Engagement Mon, 25 Aug 2008 14:48:42 -0400 http://printinthemix.com/Fastfacts/Show/99 http://printinthemix.com/Fastfacts/Show/99 More than 80 percent of households read or scan the advertising mail they receive via the US Postal Service. Many Search Marketers Miss Out On Offline Channels Ability to Drive Searches and Sales Thu, 26 Mar 2009 13:16:35 -0400 http://printinthemix.com/Fastfacts/Show/97 http://printinthemix.com/Fastfacts/Show/97 iProspect's Offline Channel Influence on Online Search Behavior Study finds that 67% of search engine users had been motivated to perform a search as a direct result of exposure to some form of offline marketing. Of this group, 39% state they have purchased a product or service from the company that prompted their original search. Magazine Ads Featuring Web Addresses Boost Traffic to Advertiser Sites Sun, 01 Nov 2009 15:10:28 -0500 http://printinthemix.com/Fastfacts/Show/85 http://printinthemix.com/Fastfacts/Show/85 An MPA study confirms prior studies demonstrating that including URLs in magazine ads drives readers to advertiser websites. Boomers: Print Drives Online Traffic Mon, 09 Feb 2009 15:47:06 -0500 http://printinthemix.com/Fastfacts/Show/84 http://printinthemix.com/Fastfacts/Show/84 In a survey of online baby boomer trends, 93% of consumers age 40-plus say they have read an article about a product or service's website in print and have later visited the site to gather more information. Green Ads: Consumers Recall Them but Often Skeptical Mon, 09 Feb 2009 14:37:23 -0500 http://printinthemix.com/Fastfacts/Show/79 http://printinthemix.com/Fastfacts/Show/79 Consumer recall of advertising with green messaging is high, but they do not automatically accept green claims made in advertisements. Print Advertising Rates Most Positively with Consumers Thu, 09 Jul 2009 11:13:38 -0400 http://printinthemix.com/Fastfacts/Show/78 http://printinthemix.com/Fastfacts/Show/78 Dynamic Logic's research study asked consumers about their overall attitudes towards various advertising mediums. Print advertising and other traditional forms rate most positively, while more intrusive forms--such as non-opt-in email and mobile ads-- lag in consumer appeal. The Effectiveness of Point-of-Sale (POS) Displays Mon, 09 Feb 2009 15:08:53 -0500 http://printinthemix.com/Fastfacts/Show/58 http://printinthemix.com/Fastfacts/Show/58 Point-of-sales (POS) displays at supermarkets boost brand sales, on average, 1.2 percent to 19.6 percent depending on the product and type of display. Personalizing Direct Mailings Thu, 10 Sep 2009 16:59:33 -0400 http://printinthemix.com/Fastfacts/Show/51 http://printinthemix.com/Fastfacts/Show/51 The results of a study comparing consumer response rates to a range of different direct marketing creative executions.