|
InfoPrint recently commissioned a transpromotional marketing survey of 1,000 US consumers, ages 18-35, to better understand how they believe marketers are speaking to them.
The results:
► 57% said mail remains the preferred method of delivery for "must-read" documents like statements or bills.
► A quarter of consumers surveyed said they received four to six statements by mail a month.
► 86% have never purchased a product or service after receiving a separate promotional document with their monthly statements.
► 40% feel inserts that accompany monthly statements are always impersonal and irrelevant.
► 64% would use personalized coupons if printed directly onto monthly bills and statements.
► 45% feel that colorful promotional materials stood out as more interesting and enticing to read.
|
