 |
|
|
About
Fast Facts
Research Summaries
Newest Fast Facts 
Newest Summaries
|
Banks Increase Direct Marketing to Reassure, Retain Nervous Customers
|
During the third quarter of 2008, Mintel Comperemedia reports that national and local banking direct mail offers sent to current customers rose 42% from the second quarter. Moreover, the 53 million offers sent during the third quarter of 2008 was almost twice the number sent in the same period last year.
Banks are relying heavily on direct marketing to reassure customers that their money is safe and protected. Holding on to current customers is another reason for the increase in banking direct mail.
According to Diana Sheehan, Director of Research for Mintel Comperemedia, “Banks view direct mail as an effective channel for customer communication. We expect they’ll continue with heightened direct marketing efforts to current clients, at least into early 2009.”
|
 |
| Source: Mintel press release, November 24, 2008. |
Tags:
|
|
