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Digital/Online

Fast Facts ( 15 )

Summaries ( 4 )

Online Ad Revenues (% Share): 2008 v. 2009

2009 online advertising revenues, while growing, currently account for just
4-20% of all ad revenues.

As reported by eMarketer, relative to its size and complexity, the consumer packaged goods (CPG) sector spends relatively little on online advertising. In fact, revenue share actually declined 1 percentage point in the first half of 2009 compared with the same period in 2008.

Still, many CPG executives anecdotally say digital budgets are increasing -- fueled primarily by dollars shifting from traditional or offline media.

About: The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released twice a year. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.

Source: eMarketer email accessed November 12, 2009. Graphic courtesy of eMarketer.

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