 |
|
|
About
Fast Facts
Research Summaries
Newest Fast Facts 
Newest Summaries
|
B2B Media - Allocations (U.S.)
| Media Allocations |
In a B2B electronic marketing survey conducted by Epsilon, 175 business executives were asked where they were allocating their advertising dollars.
The tables below shows the average percentage of budget expenditures on each medium: |
|
| Trackable |
% of Total |
| Direct mail |
17% |
| Internet display |
11% |
| Email |
8% |
| Affiliate |
6% |
| Search |
5% |
| Telemarketing |
3% |
| Other interactive |
5% |
|
| Non-Trackable |
% of Total |
| Magazine |
13% |
| TV |
11% |
| Newspaper |
6% |
| Radio |
3% |
| Yellow Pages |
3% |
| Other |
9% |
|
When asked about campaign marketing goals, their responses were as follows:
- Customer acquisition (33%)
- Creating brand awareness (29%)
- Customer retention (24%)
- Customer loyalty (11%)
|
|
Source: Epsilon. (2006). Marketing survey of spending and technology trends.
|
 Click here to view our B2B research summaries |
Tags:
|
|
