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December 2009 -- Nearly two-thirds of Americans planned to give online to charities in November and December 2009, and their donations could exceed $4-billion -- $1-billion more than they donated during the 2008 holiday season, according to a new survey.
Convio, a fund-raising software company, bases these figures on results of a survey commissioned and conducted by Forrester’s Research.
The survey reveals that the biggest influences on donations decisions:
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Charity websites
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44% |
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Word of mouth
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40% |
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Direct mail
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28% |
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E-mail
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27% |
Men and women planned to donate at virtually the same level, with 64% of men and 63% of women saying they planned to donate during the 2009 holiday season.
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