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Magazines


The Most Effective Magazine Ads of 2009

January 2010 -- A campaign for a CoverGirl makeup product was the most effective magazine ad campaign of 2009, according to reader reaction research by Affinity's Vista service, a marketing and media research company specializing in print advertising effectiveness and engagement.

Affinity measured reader responses to more than 30,000 magazine ads in 2009 and ranked the ads on an index of reader scores for ad recall, brand association and actions taken.

Advertising Age features a slideshow of the top campaigns. 

Source:  Advertising Age, The Most Effective Magazine Campaigns of 2009, January 26, 2010.

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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