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March 1, 2010 -- Magazine executives spent much of last year telling anyone who would listen that they were taking their brands digital.
Their message this year: Print rules.
Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign touting the “power of print.” They say nearly 1,400 pages of the ads will be sprinkled through magazines including People, Vogue and Ladies’ Home Journal this year.
The ads press the case that magazines remain an effective advertising medium in the age of the Internet because of the depth and lasting quality of print, compared with the ephemeral nature of much of the Web’s content. “The Internet is fleeting. Magazines are immersive,” says one ad, which is slated to appear in May issues of the participating publications....
Read the full article at The Wall Street Journal online
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