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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 
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Fast Facts >> B2B

B2B Media - Effectiveness (U.S.)
 

American Business Media (ABM).  Business Media Study, 2006

Click here to read summary of the ABM study

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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