Direct Mail ROI: Every Dollar Spent Generates $12.57 In Sales

 ROI: Summary of DM-Driven Sales Per $1 of DM Advertising

Return by Medium

2004

2008

2009

2010

2014

Direct Mail

$12.33

$12.55

$12.53

$12.57

$12.61

   Direct Mail (Non-Catalog)

$15.59

$15.52

$15.22

$15.28

$15.48

   Direct Mail (Catalog)

$7.06

$7.28

$7.32

$7.34

$7.27

Telephone Marketing

$8.49

$8.57

$8.48

$8.42

 $8.29

Internet (Non E-Mail)

 $25.93

 $19.88

 $19.83

 $19.86

 $19.77

   Internet Display

$25.53

$19.78

$19.57

$19.57

$19.21

$27.60

$21.84

$21.85

$21.90

$21.93

NA

$12.57

$12.39

$12.45

$13.02

$17.59

$16.62

$16.48

$16.75

$17.03

Commercial E-Mail

 $58.01

 $44.93

 $43.62

 $42.08

 $36.70

DR Newspaper

 $13.26

 $12.77

 $12.46

 $12.26

 $11.89

DR TV

 $7.02

 $6.81

 $6.63

 $6.62

 $6.48

DR Magazine

 $10.30

 $10.11

 $10.27

 $10.26

 $10.06

DR Radio

 $8.66

 $8.60

 $8.29

 $8.28

 $8.09

Insert Media

 $11.76

 $11.60

 $11.45

 $11.43

 $11.35

Other*

 $6.93

 $7.01

 $6.89

 $6.91

 $6.87