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Advertising Inserts Influence Consumers
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For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions -- advertising inserts are now the most influential media.
"As consumers adjust their entertainment preferences and media becomes more fragmented they utilize trusted information sources to make purchase decisions" --Vertis Communications
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Source: Vertis Customer Focus ®: Decade of Data, 2008. Customer Focus® is Vertis Communications' proprietary annual study tracking consumer media and buying behavior across a wide variety of industry segments and media including advertising inserts, direct marketing, and the Internet.
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