Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Fast Facts >> Inserts

Advertising Inserts #1 Research Tool

In 2004, the number of adults who entered a store without doing any prior research, to help them make an educated purchase, was 31 percent.

In 2008, consumers are doing their homework and this number has dropped nearly in half, to 17 percent.

Their favorite reported research tools?

Advertising inserts	57%
Internet	50%
Catalogs	38%

Source: Vertis Customer Focus ®: Decade of Data, 2008. Customer Focus® is Vertis Communications' proprietary annual study tracking consumer media and buying behavior across a wide variety of industry segments and media including advertising inserts, direct marketing, and the Internet.

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