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B2B Buyers Appreciate Succinct Content When Researching Purchases


October 29, 2013 -- New research from business-to-business marketing automation software provider Pardot presents insights into B2B buyers and their research habits and preferences.
A few findings from the survey of 400 B2B buyers:

About: The data is based on a survey of 400 B2B buyers: 53% work for a small business; 22% work for a mid-market company; 25% work for an enterprise company; and 75% are non-marketers. The survey was purposefully skewed towards non-marketers for past studies have shown they act differently than marketers tend to predict they will.

Source:  Pardot, State of Demand Generation Study, accessed Nov. 12, 2013.