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Fast Facts >> Forecasts/Projections

Projected US Total Media Ad Spend Growth, 2006-2012

Total US media ad spending is projected to approach $300 billion in 2009. By 2012, total US ad spend is expected to exceed $330 billion, largely due to rapid increases in online ad spending.

 

US Total Media Advertising Spending Growth, 2006-2012 (% change)

 

Source:  As reported by eMarketer, May 2, 2008

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