Majority of Consumers Don't Want Mobile Promotions; Prefer Print
February, 18, 2014 – According to a U.S. consumer behavior survey conducted by Synqera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store:
- The majority of consumers (75%) still prefer promotional content and coupons from traditional print media -- such as magazines, newspapers, inserts, and flyers -- followed by savings found online (72%) and coupons received after a purchase for future shopping (62%).
- Nearly 6 in 10 (57%) of total respondents signed up for a retailer or grocer’s rewards or loyalty program this past year for a discount.
- A majority (81%) would not search for promotions and coupons on a retailer or grocer’s mobile app and 73% would not want them sent directly to their mobile device.
About: The data for this survey was collected between January 27-30, 2014 via Instant.ly, with 1,024 online respondents ages 18-70 with nearly an equal split in gender; 47% were under the age of 44 and 53% we 45-70; 37% made $20-49K, 25% made $50-79K.
Source: Synqera, U.S. Retail Survey Reveals 85% of U.S. Consumers Prefer Personalized Offers Reflecting Previously Purchased Shopping Habits, Feb 14, 2014.