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Magazine Ads Continue to Engage and Motivate Consumers



April 24, 2014 - GfK’s Starch Syndicated Research analyzed consumer engagement with over half a million print magazine ads, "recording remarkably consistent and high levels of recall and actions taken.”

Starch data for the first months of 2014 shows:


Actions measured by Starch include:

“The Starch data show that magazine ads have lost little or none of their power to motivate consumers,” says Dr. Michal Galin, EVP of GfK’s Starch Advertising Research. “Each of the actions we measure represents a high level of engagement; and, when it comes to joining a social network or the use of a QR code, print magazine ads are moving consumers into a digital universe where longer term relationships can be developed and tracked. The result is deeper connections with brands, and a greater likelihood to buy.”

About: Since 2008, the Starch service has measured ads representing more than 35,000 brands in 285 major product categories, and covering 210 magazine titles.

Source:  Starch news release, PRINT MAGAZINE ADS MOTIVATE 35% OF READERS TO TAKE ACTION -- UNCHANGED SINCE 2010, April 24, 2014.