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Worldwide Internet Advertising Spend to Surpass $106 Billion in 2011
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► Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media.
► Projection: 15-20% annual growth throughout the forecast period (2008-2012). This share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.
► The US will lead the world in both total advertising spending and online ad spending throughout the forecast period with expenditures of more than $265 billion and $45 billion respectively in 2011.
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"Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate, but Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet advertising will trail direct mail – the third largest form of advertising – by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads."
-- John Gantz, chief research officer at IDC
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Source: IDC's Digital Marketplace Model and Forecast, 2008-2012 as reported by Marketing Charts, June 28, 2008.
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