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Fast Facts
Research Summaries
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The Importance of Advertising During Economic Hard Times Resonates with Marketers
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A BtoB online survey of 684 business-to-business marketers finds that despite concerns about a recession, over 70 percent of those surveyed indicate they will either hold or increase their marketing budgets during 2008:
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Reported channel increases amongst marketers who plan to up their ad spending:
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BtoB online survey of 684 business-to-business marketers conducted
during the last week of January and first week of February 2008 as reported in American Business Media's "The Importance & Value of B2B advertising during times of economic uncertainty"
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