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Fast Facts >> B2B

B2B Media - Engagement (U.S.)

Engagement

  • Executives average 2 hours per week reading B2B magazines and 2.5 hours per week visiting corporate web sites.

  • Executives view B2B magazines as trustworthy and objective, web sites as sources of timely information, and trade shows as places for interactions and improving their awareness of alternatives.
Source:   American Business Media (ABM).  Business Media Study, 2006
Click here to read summary of the ABM study

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