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Online Coupon Clipping Up but Sunday Newspapers Remain Top Source
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According to a recent analysis by consumer and media measurement firm Scarborough Research, the Sunday newspaper remains the number one place for acquiring household coupons. Fifty-three percent of households get their coupons from the Sunday paper.
Analysis also shows that Internet coupons are of increasing interest to consumers, with 11 percent of households currently obtain coupons via the Internet -- an increase of 83 percent since 2005.
All of the coupon acquisition categories have experienced growth since 2005 -- with most categories experiencing double-digit growth.
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SOURCE: Scarborough Research, July 17, 2008: Scarborough USA+, Release 2 2005, 2006 and 2007. All local market is based on DMA, or Designated Market Area, which is a trademark of Nielsen Media Research
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