North American consumers in the 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.
According to a new study by UK-based research firm Connect Insight, just 17% of web users find online ads "impactful and appealing," while most respondents say they find them "intrusive, repetitive, unappealing and cheap."
Seven out of 10 people feel that traditional forms of advertising -- print and TV --are relevant to them, whereas only 45% feel that way about ads viewed on web sites.
A recent study by Deloitte and Harrison Group, found that 92% of U.S. consumers have changed their grocery shopping behavior in the last two years.
According to consumers surveyed, print coupons and loyalty cards are the most popular tools for saving money.
With the economy not yet turning around, a Harris Poll has found that American consumers continue to cut back on everyday things as a means to save money -- including their media habits.
According to Foresee's 2010 American Customer Satisfaction Index E-Business Report, social media is not found to be a significant source of product recommendations or purchases for most Internet users.
ZenithOptimedia has upgraded its forecasts for global ad expenditure growth in 2010 to 3.5%, up from the 2.2% it forecast at the beginning of April. This is the third upgrade in a row, after six consecutive downgrades.
The DMA's new Digital Marketing Practices and Trends report, which examines today's digital and traditional marketing methods and how they are likely to evolve over the next year, shows that the use of digital media is growing rapidly, yet direct mail remains strong.
The National Retail Federation's 2010 Consumer Intentions and Actions Back to School survey finds that consumers are doing their homework -- comparative shopping using circulars and newspaper ads leads online for back-to-school and back-to-college purchase decisions.
According to a recent Marist poll, half of U.S. adults who have a profile on social networking sites such as Facebook, MySpace and LinkedIn worry about their privacy.
Free Standing Insert (FSI) coupon activity increased 10.1% during the first six months of 2010 versus the same time period a year ago according to Marx, a Kantar Media solution. This increase is the greatest observed during the first six months of a calendar year
Research by Yankelovich, a leading consumer research company, finds that magazines rank #1 out of 16 media for consumers having a positive impression of advertising.
More than half (56%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to 2009 research from Affinity’s VISTA Print Effectiveness Rating Service.
According to new data from Simmons’ Multi-Media Engagement Study, magazines continue to score significantly higher than TV or the Internet in ad receptivity and a number of other engagement dimensions.
According to The Direct Marketing Association’s 2010 Response Rate Report, direct mail and e-mail remain the most commonly used media by direct marketers, with more than half using each.
Total ad expenditures in the first quarter of 2010 rose 5.1% from a year ago, according to data released by Kantar Media, provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and the largest gain since Q1 2006, as the ad market finally experienced a long-awaited rebound.
Three of 4 (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a new Student Watch study conducted by OnCampus Research.
The 2010 Omniture Online Analytics Benchmark Survey finds that 80% of marketers believe ROI from online marketing activities is important to measure, but only 31% of those surveyed say they can effectively measure it.
"In a world where the web dominates in news and information, it is easy to assume that print mediums will become insignificant. But in the B2B world, specialized magazines remain an important source of information," finds a recent survey of nearly 700 Canadian business people conducted by Starch Research Services.
The results show that while the Internet ranked first in the seven industry sectors surveyed, Canadian B2B publications ranked a strong second.
Public television stations have reversed their decline in acquiring new donors through direct mail campaigns, new research shows. In addition, direct mail is the channel that generates public television's most loyal donors, based on overall retention rate.
Consumers are holding on to their print magazines, not ready to join the e-reader revolution, and are open to more relevant and targeted, personalized advertising according to a new consumer experience study from the CMO Council,
While many other business sectors have reduced their direct mailings, fundraisers have "moved from a major player to a dominant one in the past year," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive.
A FedEx survey of small businesses finds that 87% of respondents report that printed marketing and advertising tools are somewhat to very effective at driving customers to businesses, and 61% believe traditional marketing and advertising methods are more effective than web-based counterparts at bringing in customers.
