Survey by TMP Directional Marketing (TMPDM) and comScore finds that Internet search engines and print directories are the primary sources for finding local business information.
Proving that traditional media drives online leads, Telmetrics, a provider of advertising call measurement solutions, has released data demonstrating that many consumers visit a business’s Web site after viewing their Print Yellow Pages ad.
A recent Forrester report finds that the majority of online and offline consumers still turn to the printed Yellow Pages for locating goods and services.
A new Knowledge Networks study reveals consumer use of emerging media platforms is supplementing, not replacing, traditional print resources when researching a business's products and services.
The Association of Directory Publishers (ADP) National Yellow Pages Study, conducted by Knowledge Networks, reveals 85% of the U.S. population used a printed directory last year.
According to the study, 78% of print directory users contacted an average of two businesses as a result of using the print Yellow Pages.
