North American consumers in the 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.
According to The Direct Marketing Association’s 2010 Response Rate Report, direct mail and e-mail remain the most commonly used media by direct marketers, with more than half using each.
Public television stations have reversed their decline in acquiring new donors through direct mail campaigns, new research shows. In addition, direct mail is the channel that generates public television's most loyal donors, based on overall retention rate.
While many other business sectors have reduced their direct mailings, fundraisers have "moved from a major player to a dominant one in the past year," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive.
According to a recent study from Target Analytics, direct mail was the top revenue channel in 2009 for non-profit organizations. Channel analysis determined that direct mail delivered nearly eight out of every 10 donated dollars.
According to the recent findings of a survey about how members of different generations learn about charities, interact with them, and support them, members of Generation Y (born from 1981 to 1991), and Generation X (born from 1965 to 1980) -- now make up more than half of today's pool of potential donors.
Direct mail remains the dominant way through which Matures give, with 77% of donors born in 1945 or earlier saying they had given through the mail in the last two years. Among members of Generation X and Generation Y, direct mail remains at the top, yet no single way of giving dominates for online giving is popular too .
According to a study from marketing technology provider Unica, 75% of marketers with an online presence use website data they collect – such as customer interests, intent, and behavior -- when making decisions about marketing offers.
Email is the most popular marketing channel that collected web data is applied to and thehe second-most-popular use of web data is applying it to direct mail.
The 2009 Marketing-GAP Tracking Study, conducted by online market research company fast.MAP and the UK's Direct Marketing Association (DMA), shows that marketers are continuing to underestimate the percentage of consumers who welcome items of direct marketing.
Nearly two-thirds of Americans planned to give online to charities in November and December 2009, and their donations could exceed $4-billion -- the top three biggest influences for donating include direct mail.
Direct marketing spending makes up 54.3% of all total ad expenditures, up from 52.7% last year, and is expected to remain above the 53% mark for the next five years, reports the Direct Marketing Association (DMA).
One of the findings of a recent social media survey of U.S. marketing executives is that it is direct marketing by far is expected to have the greatest impact on the success of companies and brands in the next year.
According to the USPS Household Diary Study, more than one of five households surveyed reported making a purchase as a result of advertising mail received.
According to a new study released today by Bredin Business Information (BBI), major marketers continue to move online to reach small and medium businesses, despite businesses preference for some offline tactics.
According to a new DMA study, 92% of all companies marketing to Hispanics report non-catalog direct mail as the most prevalent offline channel employed.
The 2008 DMNews/Pitney Bowes survey on consumer attitudes and behaviors related to direct mail finds that DM drives both prospective and returning customers to contact businesses.
Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents give direct mail an average score of 3.9, followed by e-mail at 3.7. All other channels average under 3.
