Analysis of daily printed newspaper readership performed by Scarborough finds that Readers Per Copy rates increased over the past three years by an average of 7.5%, "further enhancing the value of the newspaper as an advertising medium, and increasing exposure for advertisers.”
Three-quarters (74%) of US adults, or nearly 171 million people, read a newspaper -- in print or online -- during the past week. This is according to the latest Integrated Newspaper Audience finding from Scarborough Research, the audience ratings measurement service for the newspaper industry.
A new National Newspaper Association (NNA) survey finds that 81% of respondents in markets served by newspapers of less than 25,000 circulation, read a local weekly paper each week.
Newspaper advertising remains the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to early data from a MORI Research survey.
According to a study by interactive marketing agency Rosetta, retailers who use newspaper advertising aren't doing a good job of connecting those ads to their e-commerce sites...
According to a Harris Interactive survey, commissioned by Parade Publications, nearly 90% of Americans continue to read their local newspaper, both in print and online.
A recent study finds that Hispanic newspapers are a top media choice among the USA's large and growing Hispanic population-- and that the ads within are paid attention to.
According to a survey by the Newspaper Audience Databank (NADbank) newspaper readership is solid in Canada showing that 77% of adults read either a printed or online edition of a daily newspaper in the past week.
In a recent poll respondents say they find ads in newspapers to be more accurate and reliable than advertisements on television, on the radio, online and outdoors.
