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Research Summaries


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  • Getting Past the Trash Bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail
    From 2009 - added on August, 12th 2010

    Results of an academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing.

  • Because It Because It's Personal: A Study of Consumer Use and Preference for Envelopes
    From 2006 - added on June, 25th 2007

    Consumers pay attention to direct marketing efforts, thus validating direct mail as a highly effective tool.