From 2011 - added on August, 30th 2011
A University of Oregon School of Journalism and Communication study finds that print news readers remember "significantly more" than those who read news stories online.
From 2004 - added on June, 27th 2008
This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information.
From 1998 - added on August, 28th 2007
In this classic study, print ad content was recognized at a higher level than what was delivered online. Though Internet advertising was a novelty in 1998, the ability to see the full ad in printed format remains a strong point of the medium.
From 2002 - added on June, 25th 2007
This classic academic study, which still holds true based on more current studies, finds It would be a costly mistake for Internet companies to rely solely on online advertising to build awareness and generate traffic.