World-Wide Market for Print: Identifying Global Opportunities for the Print Industry
By PRIMIR conducted by The Economist Intelligence Unit
Trends/Issues
Source: PRIMIR conducted by The Economist Intelligence Unit
Research Focus: Examining the global printing industry in order to identify the top countries for future growth, along with the types of print products that will dominate.
Key Takeaways:
- The global print market is expected to reach $668 billion in 2017, which is 20% greater than its size of $557 billion in 2007.
- Package printing will have a CAGR of 4.2% between 2012 and 2017.
- Package printing will grow to 43% of market in 2017.
- Corrugated print packaging dominates the global print sector because of the demands in packaged goods.
- Flexible packaging, labels, and tags, will be driven by increasing product diversification and the demand for customized products.
- Publishing will decline in developed countries but grow between 7-10% in developing economies. Publishing is being challenged by new technologies and smaller print runs that have decreasing page counts.
- Book printing trends will be flat, with a growth of 3.3% in developed countries.
- Magazine printing and newspaper revenues will grow at higher rates on the global scale, at 4.8% and 2.4% respectively.
- Advertising will continue to shift to online platforms, with a remaining print component. Growth will be small, 1.8% between 2012 and 2017.
- Business and transactional printing will grow at 1.2% globally between 2012 and 2017. It will drop from $32 billion in 2007 to $29 billion in 2017.
- Display graphics and point-of-purchase will grow at 1.6% annually.
- By 2017, China is expected to rise to the number one spot in market size at $154 billion, therefore bypassing the US print market which is currently the largest.
