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Print ROI Four Times that of TV

By FreeportPress



Research Focus: The allocation of marketing budgets towards either print resources or television.

Methodology: AT&T performed a case study in which 93% of a campaign budget was used in television ads, 5% in desktop online, 1% on mobile, and only 1% in print magazine ads. The campaign was analyzed, to see where the optimal budget split occurred in order to maximize return on investment across the various channels.

Key Takeaways: