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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 

Summaries : All Categories

Displaying 1 through 10 of 54 items

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Forrester Research: The B2B Digital Marketing Shift

Business-to-Business marketing mix survey conducted by Forrester Consulting for American Business Media (ABM)

Rating: not yet rated    Posted on: Apr 10 07 06:16PM

Harris Interactive Study: the Corporate Decision Maker’s View of Business Media

Business-to-Business Media Study conducted for and published by American Business Media (ABM)

Rating: not yet rated    Posted on: May 30 07 04:31PM

The Contribution of Direct Mail Advertising to Average Weekly Unit Sales

Marla Royne Stafford, Eric M. Lippold, C. Todd Sherron

Rating: 4.0    Posted on: Jul 10 07 09:48AM

Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information

James C. Tsao and Stanley D. Sibley

Rating: not yet rated    Posted on: Jun 27 08 12:58PM

The Household Diary Study: Mail Use & Attitudes in FY 2007 — Chapter 5: Advertising Mail

Conducted by NuStats on behalf of the United States Postal Service (USPS)

Rating: not yet rated    Posted on: Jul 10 08 11:28AM

The Impact of Feature Advertising on Customer Store Choice

Anand V. Bodapati , V. Srinivasan

Rating: not yet rated    Posted on: Jun 25 07 12:55PM

Newspaper Reader Engagement

Study conducted by Scarborough Research on behalf of the Newspaper Association of America (NAA)

Rating: 4.0    Posted on: Jun 25 07 01:12PM

Because It’s Personal: A Study of Consumer Use and Preference for Envelopes

Commissioned by the Envelope Manufacturers Association Foundation and conducted by GolinHarris in collaboration with Insight Express

Rating: 5.0    Posted on: Jun 25 07 02:19PM

Predictors of Advertising Avoidance in Print and Broadcast Media

Paul Surgi Speck, Michael T. Elliott

Rating: not yet rated    Posted on: Jun 25 07 02:25PM

The 2008 Publishing Advertising Trends Study

Commissioned by Publishing Executive, conducted by Readex Research

Rating: not yet rated    Posted on: Jul 24 08 02:56PM

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