Forrester Research: The B2B Digital Marketing Shift
Business-to-Business marketing mix survey conducted by Forrester Consulting for American Business Media (ABM)
Rating: not yet rated Posted on: Apr 10 07 06:16PM
Harris Interactive Study: the Corporate Decision Maker’s View of Business Media
Business-to-Business Media Study conducted for and published by American Business Media (ABM)
Rating: not yet rated Posted on: May 30 07 04:31PM
The Contribution of Direct Mail Advertising to Average Weekly Unit Sales
Marla Royne Stafford, Eric M. Lippold, C. Todd Sherron
Rating: 4.0 Posted on: Jul 10 07 09:48AM
Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information
James C. Tsao and Stanley D. Sibley
Rating: not yet rated Posted on: Jun 27 08 12:58PM
The Household Diary Study: Mail Use & Attitudes in FY 2007 — Chapter 5: Advertising Mail
Conducted by NuStats on behalf of the United States Postal Service (USPS)
Rating: not yet rated Posted on: Jul 10 08 11:28AM
The Impact of Feature Advertising on Customer Store Choice
Anand V. Bodapati , V. Srinivasan
Rating: not yet rated Posted on: Jun 25 07 12:55PM
Newspaper Reader Engagement
Study conducted by Scarborough Research on behalf of the Newspaper Association of America (NAA)
Rating: 4.0 Posted on: Jun 25 07 01:12PM
Because It’s Personal: A Study of Consumer Use and Preference for Envelopes
Commissioned by the Envelope Manufacturers Association Foundation and conducted by GolinHarris in collaboration with Insight Express
Rating: 5.0 Posted on: Jun 25 07 02:19PM
Predictors of Advertising Avoidance in Print and Broadcast Media
Paul Surgi Speck, Michael T. Elliott
Rating: not yet rated Posted on: Jun 25 07 02:25PM
The 2008 Publishing Advertising Trends Study
Commissioned by Publishing Executive, conducted by Readex Research
Rating: not yet rated Posted on: Jul 24 08 02:56PM