http://printinthemix.com/fastfacts Print in the Mix: Summaries Tue Aug 24 15:41:43 -0400 2010 http://printinthemix.com/summaries/show/85 http://printinthemix.com/summaries/show/85 The latest version of the USPS study examines numbers and trends related to magazines and newspapers delivered via the US mail. Tue Aug 24 14:24:53 -0400 2010 http://printinthemix.com/summaries/show/84 http://printinthemix.com/summaries/show/84 "Eight of 10 households (79%) say they either read or scan the advertising mail sent to their homes." This, and other findings, from the 2009 USPS Household Diary Study. Thu Aug 12 11:32:24 -0400 2010 http://printinthemix.com/summaries/show/83 http://printinthemix.com/summaries/show/83 Results of a recent academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing. Thu Apr 08 15:19:07 -0400 2010 http://printinthemix.com/summaries/show/81 http://printinthemix.com/summaries/show/81 ATG's new report, "Cross-Channel Commerce: The Consumer View," examines the essential role that multichannels -- print, online, in-store, and newly emerging channels such as mobile and social media -- play in the consumer research and purchase experience. Thu Jan 28 12:35:58 -0500 2010 http://printinthemix.com/summaries/show/80 http://printinthemix.com/summaries/show/80 This study, performed independently for MindFireInc, compared response rates of more than 650 real-life personalized cross-media campaigns to statistically demonstrate the uplift that can be gained from relevant, personalized communications. Wed Oct 07 11:20:07 -0400 2009 http://printinthemix.com/summaries/show/79 http://printinthemix.com/summaries/show/79 According to the findings of a study by the Universities of Pennsylvania and California, Berkeley, consumers don't like being tracked online, and the more they know about how they're being tracked the less they like it. Thu May 14 11:15:02 -0400 2009 http://printinthemix.com/summaries/show/76 http://printinthemix.com/summaries/show/76 Results of a UK study that asks the question "Does the day that direct mail lands on consumers' doormats play a big part in its success?" Mon Mar 16 13:30:25 -0400 2009 http://printinthemix.com/summaries/show/74 http://printinthemix.com/summaries/show/74 The latest Vertis Customer Focus study findings show consumers have become more even receptive to using direct mail to seek information and obtain the best value. Wed Jan 14 13:31:42 -0500 2009 http://printinthemix.com/summaries/show/73 http://printinthemix.com/summaries/show/73 The 2008 DMNews/Pitney Bowes survey shows that targeted direct mail remains a key channel in reaching consumers and influencing their purchase decisions. Mon Dec 01 11:53:45 -0500 2008 http://printinthemix.com/summaries/show/72 http://printinthemix.com/summaries/show/72 MPA asked Marketing Evolution to update learning on their 2006 analysis of 20 cross-media accountability studies. Marketing Evolution added 18 additional cross-media accountability studies and went beyond analyzing effects to focus on return on investment (ROI). Mon Dec 01 11:15:45 -0500 2008 http://printinthemix.com/summaries/show/71 http://printinthemix.com/summaries/show/71 In this paper, the authors examine some of the stylistic changes that have occurred in magazine ads. They argue that the changes observed in advertising style reflect substantive changes in the consumers to which these ads were directed, and that these stylistic changes were necessary if such advertising was to continue to be effective. Mon Dec 01 10:06:31 -0500 2008 http://printinthemix.com/summaries/show/70 http://printinthemix.com/summaries/show/70 This survey examines the evolving media habits of business executives today, their influence on purchase decisions, and more. Tue Nov 04 15:07:33 -0500 2008 http://printinthemix.com/summaries/show/69 http://printinthemix.com/summaries/show/69 Top-line results from the fifth year of EDSF’s ongoing research program to identify trends in the document communications industry (transactional service mailings and marketing communications). Fri Oct 24 14:04:03 -0400 2008 http://printinthemix.com/summaries/show/68 http://printinthemix.com/summaries/show/68 iProspect's Search Engine Marketing Integration Study finds techniques and practices employed by search engine marketers do not always take advantage of the offline behaviors of search engine users. Tue Sep 30 12:25:18 -0400 2008 http://printinthemix.com/summaries/show/67 http://printinthemix.com/summaries/show/67 CMO survey of 700+ top marketing executives insights into the various effects of customized content, collateral and personalized Web interaction on marketing effectiveness, customer acquisition, retention, and business outcomes. Fri Sep 26 10:56:52 -0400 2008 http://printinthemix.com/summaries/show/66 http://printinthemix.com/summaries/show/66 This MPA paper present an aggregation of cross-media accountability studies demonstrating that magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent. Thu Sep 18 10:49:35 -0400 2008 http://printinthemix.com/summaries/show/65 http://printinthemix.com/summaries/show/65 Results from Alloy Media + Marketing's recent College Newspaper Audience study. The report provides valuable data indicating college newspapers continue to reign as a top mass media choice among today’s college students. Wed Sep 10 12:38:56 -0400 2008 http://printinthemix.com/summaries/show/64 http://printinthemix.com/summaries/show/64 A summary of the consumer research portion of PRIMIR's "Trends and Future for Financial and Transactional Printing." The primary goal of the consumer research survey portion of the overall study was to determine the current and future use by consumers of paper transactional documents such as bills and statements. A secondary goal was to determine the proclivity of consumers toward transpromotional printing. Fri Jul 18 12:48:04 -0400 2008 http://printinthemix.com/summaries/show/61 http://printinthemix.com/summaries/show/61 Transit advertising is a growing category of out-of-home advertising and an area that has received little academic attention. This study keys in to elements of effective airport advertising and is applicable to other transit locations. Fri Jun 27 12:58:04 -0400 2008 http://printinthemix.com/summaries/show/58 http://printinthemix.com/summaries/show/58 This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information. Thu Jun 19 13:15:50 -0400 2008 http://printinthemix.com/summaries/show/57 http://printinthemix.com/summaries/show/57 The results of the NNN/NAA 2007 Newspaper National Network Website Influencer Study that looks at print/online newspaper users v. non-newspaper website users and their influences on others. Wed May 14 12:00:13 -0400 2008 http://printinthemix.com/summaries/show/56 http://printinthemix.com/summaries/show/56 InfoTrends’ white paper detailing interviews with print service providers and marketing executives who have added, or are planning to add, transpromotion to their marketing mix, as well as InfoTrends’ desk research and studies. Tue Apr 29 09:46:38 -0400 2008 http://printinthemix.com/summaries/show/55 http://printinthemix.com/summaries/show/55 This study demonstrates the effectiveness and influence of newspaper – especially as part of an integrated marketing mix– in driving further consumer research that often results in the subsequent purchase of a product or a service. Wed Apr 16 10:26:57 -0400 2008 http://printinthemix.com/summaries/show/54 http://printinthemix.com/summaries/show/54 After consulting the print Yellow Pages, eight of ten respondents report they initiated a contact by phone, in person, or by mail. Forty percent of those who made a contact say it resulted in a purchase. Thu Apr 03 14:49:55 -0400 2008 http://printinthemix.com/summaries/show/53 http://printinthemix.com/summaries/show/53 This study surveys B2B marketers and their use of B2B marketing vehicles, with an emphasis on digital, as well as business decision makers' use of media to make decisions and do their jobs. Thu Apr 03 12:53:12 -0400 2008 http://printinthemix.com/summaries/show/52 http://printinthemix.com/summaries/show/52 Top executives are big consumers of industry-specific magazines. They are twice more likely to read six or more titles per month and spend six or more hours in a week doing so. Wed Mar 19 14:47:32 -0400 2008 http://printinthemix.com/summaries/show/51 http://printinthemix.com/summaries/show/51 Magazines alone, or working in synergy with other media, consistently yielded the most positive results. Thu Feb 07 16:59:07 -0500 2008 http://printinthemix.com/summaries/show/49 http://printinthemix.com/summaries/show/49 This survey represents a call to action for the industry to both do more to lessen its envi­ronmental impact and better ed­ucate the public about what it is doing in that area--consumers want more choice in the mail they receive. Thu Jan 31 16:19:59 -0500 2008 http://printinthemix.com/summaries/show/48 http://printinthemix.com/summaries/show/48 This academic study finds that consumers find that print ads are seen as least annoying, whereas advertising in broadcast media is seen as most annoying. Fri Jan 25 09:48:47 -0500 2008 http://printinthemix.com/summaries/show/47 http://printinthemix.com/summaries/show/47 Multichannel marketing -- offering customers more than one way to buy something -- has become common place. The meshed lines of different channels have resulted in a successful, synergistic marketing approach. Thu Jan 10 11:50:57 -0500 2008 http://printinthemix.com/summaries/show/46 http://printinthemix.com/summaries/show/46 This study demonstrates how magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent. Tue Dec 18 15:13:39 -0500 2007 http://printinthemix.com/summaries/show/45 http://printinthemix.com/summaries/show/45 Magazines lead the way as the most engaging medium when it comes to advertising attention, receptivity, and purchase intent. Wed Nov 07 09:59:59 -0500 2007 http://printinthemix.com/summaries/show/44 http://printinthemix.com/summaries/show/44 Eight out of 10 investors and analysts prefer a printed annual report over the online version, while also expecting the annual report to be online. Thu Nov 01 16:16:09 -0400 2007 http://printinthemix.com/summaries/show/43 http://printinthemix.com/summaries/show/43 Nearly 40% of online searchers report being influenced by offline channels and this influence ultimately results in a purchase. Tue Oct 09 13:53:33 -0400 2007 http://printinthemix.com/summaries/show/40 http://printinthemix.com/summaries/show/40 The immediacy of mail and the attention it receives by consumers gives a company’s marketing message an opportunity to be noticed unlike any other media channel. Tue Oct 09 11:45:48 -0400 2007 http://printinthemix.com/summaries/show/39 http://printinthemix.com/summaries/show/39 A compilation of top-line synopses of research and data on marketing media mix effectiveness, with a focus on magazine advertising. Thu Oct 04 14:30:25 -0400 2007 http://printinthemix.com/summaries/show/38 http://printinthemix.com/summaries/show/38 Shoppers across demographics consistently favor newspaper advertising as the top medium for providing timely and useful information on deals. Wed Sep 26 13:19:22 -0400 2007 http://printinthemix.com/summaries/show/37 http://printinthemix.com/summaries/show/37 This study is important due to its methodology for it enables retail marketers to fine-tune their media strategies. It provides “a research framework to evaluate the extent to which advertising exposure correlates with changes in retail store visit behavior." Tue Sep 25 14:13:09 -0400 2007 http://printinthemix.com/summaries/show/36 http://printinthemix.com/summaries/show/36 This classic academic study finds few significant differences in advertising effectiveness regarding printed matter (posters) and Internet media. Fri Sep 21 15:21:54 -0400 2007 http://printinthemix.com/summaries/show/35 http://printinthemix.com/summaries/show/35 Print ad content, when perceived as meaningful, results in consumers retaining ad details and being able to recall later when prompted. Contrarily, if a print ad’s strength is its attractiveness, consumers are not as likely to recollect ad details and facts, but instead to simply recall the brand name or product. Fri Sep 21 15:12:26 -0400 2007 http://printinthemix.com/summaries/show/34 http://printinthemix.com/summaries/show/34 The fight for local media advertising is between newspapers and radio foremost, and then between direct mail, Yellow Pages, and cable TV. Wed Sep 05 13:53:52 -0400 2007 http://printinthemix.com/summaries/show/33 http://printinthemix.com/summaries/show/33 An academic paper summarizing the survey of retail store managers’ attitudes towards the value, use, and future of printed promotional material (e.g., direct mail, catalogs, and in-store signage). Tue Aug 28 16:52:12 -0400 2007 http://printinthemix.com/summaries/show/31 http://printinthemix.com/summaries/show/31 Print ad content was recognized at a higher level than what was delivered online. Though Internet advertising was a novelty in 1998, the ability to see the full ad in printed format remains a strong point of the medium. Wed Jul 18 12:06:03 -0400 2007 http://printinthemix.com/summaries/show/30 http://printinthemix.com/summaries/show/30 This research uses an econometric analysis to assess the correlations between the media choices and overall business results. Printed mass media advertising showed greater impact than broadcast advertising. Sat Jul 14 19:22:40 -0400 2007 http://printinthemix.com/summaries/show/29 http://printinthemix.com/summaries/show/29 This research demonstrates that the way a person experiences a magazine or newspaper can affect the way the person reacts to advertising in the publication. Sat Jul 14 18:44:43 -0400 2007 http://printinthemix.com/summaries/show/28 http://printinthemix.com/summaries/show/28 This study bears out the adage that “the medium is the message,” – it is compelling contextual cues that influence consumers’ perceptions of the advertising message. Tue Jul 10 09:48:06 -0400 2007 http://printinthemix.com/summaries/show/25 http://printinthemix.com/summaries/show/25 Media synergy is the ideal when planning advertising. This study shows that the most powerful combination is when direct mail is used in combination with national TV advertising. Mon Jun 25 19:49:40 -0400 2007 http://printinthemix.com/summaries/show/24 http://printinthemix.com/summaries/show/24 In today’s Internet age and ever-changing retail landscape, the study’s findings show that advertising inserts are read at the same level and remain an integral channel for retailers to reach consumers. Mon Jun 25 19:16:02 -0400 2007 http://printinthemix.com/summaries/show/22 http://printinthemix.com/summaries/show/22 A look at the long-term effectiveness of multimedia advertising for the two major competitors in the American sports utility vehicle industry. Magazine advertising was more effective than network TV advertising for both brands in the long-term. Mon Jun 25 19:03:11 -0400 2007 http://printinthemix.com/summaries/show/21 http://printinthemix.com/summaries/show/21 This classic academic study, which still holds true based on more current studies, finds It would be a costly mistake for Internet companies to rely solely on online advertising to build awareness and generate traffic. Mon Jun 25 18:26:52 -0400 2007 http://printinthemix.com/summaries/show/19 http://printinthemix.com/summaries/show/19 Experiential experiences (shopping) and peer influence (word-of-mouth) beat paid media advertising as the top sources of information for many product categories. A hidden media impact might be the use of retail direct mail, ROP retail ads in newspapers, and insert media that drive store visits. The Internet, with its viral marketing capabilities, may be a medium to use to drive word-of-mouth sources of information. Mon Jun 25 14:25:54 -0400 2007 http://printinthemix.com/summaries/show/17 http://printinthemix.com/summaries/show/17 Advertising in broadcast media is more likely to be avoided than print advertising. Mon Jun 25 14:19:48 -0400 2007 http://printinthemix.com/summaries/show/16 http://printinthemix.com/summaries/show/16 Consumers pay attention to direct marketing efforts, thus validating direct mail as a highly effective tool. Mon Jun 25 13:12:05 -0400 2007 http://printinthemix.com/summaries/show/15 http://printinthemix.com/summaries/show/15 Research indicates that a majority of consumers use newspaper advertising to plan their retail shopping trips. Mon Jun 25 12:55:23 -0400 2007 http://printinthemix.com/summaries/show/13 http://printinthemix.com/summaries/show/13 This research adds a new paradigm -- where actual observed shopping behavior is correlated with the advertised item. Wed May 30 16:31:08 -0400 2007 http://printinthemix.com/summaries/show/2 http://printinthemix.com/summaries/show/2 B2B magazines and websites are the places executives go to keep up with industry trends. Advertising in these vehicles builds awareness for advertised brands and generate hits to corporate websites as readers seek additional information. Tue Apr 10 18:16:45 -0400 2007 http://printinthemix.com/summaries/show/1 http://printinthemix.com/summaries/show/1 This survey findings underline the synergy of using a multi-channel campaign (print, online, and face-to-face contact) to promote business products and services.