Print in the Mix: Summaries http://printinthemix.com/fastfacts Print in the Mix: Summaries Airport Advertising Effectiveness: An Exploratory Field Study Fri Jul 18 12:48:04 EDT 2008 http://printinthemix.com/summaries/show/61 http://printinthemix.com/summaries/show/61 The Household Diary Study: Mail Use & Attitudes in FY 2007—Chapter 6: Periodicals Fri Jul 11 15:25:08 EDT 2008 http://printinthemix.com/summaries/show/60 http://printinthemix.com/summaries/show/60 The Household Diary Study: Mail Use & Attitudes in FY 2007 — Chapter 5: Advertising Mail Thu Jul 10 11:28:20 EDT 2008 http://printinthemix.com/summaries/show/59 http://printinthemix.com/summaries/show/59 Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information Fri Jun 27 12:58:04 EDT 2008 http://printinthemix.com/summaries/show/58 http://printinthemix.com/summaries/show/58 2007 Newspaper National Network Website Influencer Study Thu Jun 19 13:15:50 EDT 2008 http://printinthemix.com/summaries/show/57 http://printinthemix.com/summaries/show/57 The TransPromo Revolution: The Time Is Now! Wed May 14 12:00:13 EDT 2008 http://printinthemix.com/summaries/show/56 http://printinthemix.com/summaries/show/56 Newspaper Drives Online Traffic: Google-commissioned research shows media synergy Tue Apr 29 09:46:38 EDT 2008 http://printinthemix.com/summaries/show/55 http://printinthemix.com/summaries/show/55 The 2008 Yellow Pages Association Industry Usage Study - National Results Wed Apr 16 10:26:57 EDT 2008 http://printinthemix.com/summaries/show/54 http://printinthemix.com/summaries/show/54 Forrester Research: The Digital Transformation Thu Apr 03 14:49:55 EDT 2008 http://printinthemix.com/summaries/show/53 http://printinthemix.com/summaries/show/53 Forrester Research: The Power of Industry-Specific Business Magazines Thu Apr 03 12:53:12 EDT 2008 http://printinthemix.com/summaries/show/52 http://printinthemix.com/summaries/show/52 Revving Up Auto Sales: Media Effectiveness and Efficiency Across the Automotive Purchase Funnel Wed Mar 19 14:47:32 EDT 2008 http://printinthemix.com/summaries/show/51 http://printinthemix.com/summaries/show/51 Trust in Advertising - A Global Nielsen Consumer Report Wed Mar 19 09:31:47 EDT 2008 http://printinthemix.com/summaries/show/50 http://printinthemix.com/summaries/show/50 DMNews Direct Mail Survey 2007 Thu Feb 07 16:59:07 EST 2008 http://printinthemix.com/summaries/show/49 http://printinthemix.com/summaries/show/49 Audience experiences of media context and embedded advertising: A comparison of eight media Thu Jan 31 16:19:59 EST 2008 http://printinthemix.com/summaries/show/48 http://printinthemix.com/summaries/show/48 DMA 2007 Response Rate Trends Report Fri Jan 25 09:48:47 EST 2008 http://printinthemix.com/summaries/show/47 http://printinthemix.com/summaries/show/47 Measuring Media Effectiveness: Comparing Media Contribution Throughout the Purchase Funnel Thu Jan 10 11:50:57 EST 2008 http://printinthemix.com/summaries/show/46 http://printinthemix.com/summaries/show/46 Do Measures of Media Engagement Correlate with Product Purchase Likelihood? Tue Dec 18 15:13:39 EST 2007 http://printinthemix.com/summaries/show/45 http://printinthemix.com/summaries/show/45 Annual Report Survey & Findings Wed Nov 07 09:59:59 EST 2007 http://printinthemix.com/summaries/show/44 http://printinthemix.com/summaries/show/44 iProspect Offline Channel Influence on Online Search Behavior Study Thu Nov 01 16:16:09 EDT 2007 http://printinthemix.com/summaries/show/43 http://printinthemix.com/summaries/show/43 Document Communications Industry Trends: 2007 Survey Results Wed Oct 17 11:52:08 EDT 2007 http://printinthemix.com/summaries/show/42 http://printinthemix.com/summaries/show/42 The Mail Moment Tue Oct 09 13:53:33 EDT 2007 http://printinthemix.com/summaries/show/40 http://printinthemix.com/summaries/show/40 Accountability: A Guide to Measuring ROI and ROO Across Media Tue Oct 09 11:45:48 EDT 2007 http://printinthemix.com/summaries/show/39 http://printinthemix.com/summaries/show/39 Newspaper: The Source for Bargains Thu Oct 04 14:30:25 EDT 2007 http://printinthemix.com/summaries/show/38 http://printinthemix.com/summaries/show/38 Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study Wed Sep 26 13:19:22 EDT 2007 http://printinthemix.com/summaries/show/37 http://printinthemix.com/summaries/show/37 The Influence of Media on Advertising Effectiveness: A Comparison of Internet, Posters, and Radio Tue Sep 25 14:13:09 EDT 2007 http://printinthemix.com/summaries/show/36 http://printinthemix.com/summaries/show/36 Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads Fri Sep 21 15:21:54 EDT 2007 http://printinthemix.com/summaries/show/35 http://printinthemix.com/summaries/show/35 Local Advertising Decision Makers’ Perceptions of Media Effectiveness and Substitutability Fri Sep 21 15:12:26 EDT 2007 http://printinthemix.com/summaries/show/34 http://printinthemix.com/summaries/show/34 Criticality of Printed Information in the Retail Industry Wed Sep 05 13:53:52 EDT 2007 http://printinthemix.com/summaries/show/33 http://printinthemix.com/summaries/show/33 Does Web Advertising Work? Memory for Print vs. Online Media Tue Aug 28 16:52:12 EDT 2007 http://printinthemix.com/summaries/show/31 http://printinthemix.com/summaries/show/31 Benchmarking Advertising Efficiency Wed Jul 18 12:06:03 EDT 2007 http://printinthemix.com/summaries/show/30 http://printinthemix.com/summaries/show/30 Qualitative Effects of Media on Advertising Effectiveness Sat Jul 14 19:22:40 EDT 2007 http://printinthemix.com/summaries/show/29 http://printinthemix.com/summaries/show/29 The Medium as a Contextual Cue Sat Jul 14 18:44:43 EDT 2007 http://printinthemix.com/summaries/show/28 http://printinthemix.com/summaries/show/28 The Contribution of Direct Mail Advertising to Average Weekly Unit Sales Tue Jul 10 09:48:06 EDT 2007 http://printinthemix.com/summaries/show/25 http://printinthemix.com/summaries/show/25 Vertis Customer Focus, Retail 2006: Media & Ad Inserts Mon Jun 25 19:49:40 EDT 2007 http://printinthemix.com/summaries/show/24 http://printinthemix.com/summaries/show/24 A Look at the Long-Run Effectiveness of Multimedia Advertising and its Implications for Budget Allocation Decisions Mon Jun 25 19:16:02 EDT 2007 http://printinthemix.com/summaries/show/22 http://printinthemix.com/summaries/show/22 Generating Website Traffic Mon Jun 25 19:03:11 EDT 2007 http://printinthemix.com/summaries/show/21 http://printinthemix.com/summaries/show/21 DoubleClick’s Touchpoints III: The Internet’s Role in the Modern Purchase Process Mon Jun 25 18:26:52 EDT 2007 http://printinthemix.com/summaries/show/19 http://printinthemix.com/summaries/show/19 Predictors of Advertising Avoidance in Print and Broadcast Media Mon Jun 25 14:25:54 EDT 2007 http://printinthemix.com/summaries/show/17 http://printinthemix.com/summaries/show/17 Because It’s Personal: A Study of Consumer Use and Preference for Envelopes Mon Jun 25 14:19:48 EDT 2007 http://printinthemix.com/summaries/show/16 http://printinthemix.com/summaries/show/16 Newspaper Reader Engagement Mon Jun 25 13:12:05 EDT 2007 http://printinthemix.com/summaries/show/15 http://printinthemix.com/summaries/show/15 The Impact of Feature Advertising on Customer Store Choice Mon Jun 25 12:55:23 EDT 2007 http://printinthemix.com/summaries/show/13 http://printinthemix.com/summaries/show/13 Harris Interactive Study: the Corporate Decision Maker’s View of Business Media Wed May 30 16:31:08 EDT 2007 http://printinthemix.com/summaries/show/2 http://printinthemix.com/summaries/show/2 Forrester Research: The B2B Digital Marketing Shift Tue Apr 10 18:16:45 EDT 2007 http://printinthemix.com/summaries/show/1 http://printinthemix.com/summaries/show/1