"Eight of 10 households (79%) say they either read or scan the advertising mail sent to their homes." This, and other findings, from the 2009 USPS Household Diary Study.
Results of a recent academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing.
ATG's new report, "Cross-Channel Commerce: The Consumer View," examines the essential role that multichannels -- print, online, in-store, and newly emerging channels such as mobile and social media -- play in the consumer research and purchase experience.
This study, performed independently for MindFireInc, compared response rates of more than 650 real-life personalized cross-media campaigns to statistically demonstrate the uplift that can be gained from relevant, personalized communications.
According to the findings of a study by the Universities of Pennsylvania and California, Berkeley, consumers don't like being tracked online, and the more they know about how they're being tracked the less they like it.
The latest Vertis Customer Focus study findings show consumers have become more even receptive to using direct mail to seek information and obtain the best value.
The 2008 DMNews/Pitney Bowes survey shows that targeted direct mail remains a key channel in reaching consumers and influencing their purchase decisions.
MPA asked Marketing Evolution to update learning on their 2006 analysis of 20 cross-media accountability studies. Marketing Evolution added 18 additional cross-media accountability studies and went beyond analyzing effects to focus on return on investment (ROI).
In this paper, the authors examine some of the stylistic changes that have occurred in magazine ads. They argue that the changes observed in advertising style reflect substantive changes in the consumers to which these ads were directed, and that these stylistic changes were necessary if such advertising was to continue to be effective.
Top-line results from the fifth year of EDSF’s ongoing research program to identify trends in the document communications industry (transactional service mailings and marketing communications).
iProspect's Search Engine Marketing Integration Study finds techniques and practices employed by search engine marketers do not always take advantage of the offline behaviors of search engine users.
CMO survey of 700+ top marketing executives insights into the various effects of customized content, collateral and personalized Web interaction on marketing effectiveness, customer acquisition, retention, and business outcomes.
This MPA paper present an aggregation of cross-media accountability studies demonstrating that magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.
Results from Alloy Media + Marketing's recent College Newspaper Audience study.
The report provides valuable data indicating college newspapers continue to reign as a top mass media choice among today’s college students.
A summary of the consumer research portion of PRIMIR's "Trends and Future for Financial and Transactional Printing."
The primary goal of the consumer research survey portion of the overall study was to determine the current and future use by consumers of paper transactional documents such as bills and statements. A secondary goal was to determine the proclivity of consumers toward transpromotional printing.
Transit advertising is a growing category of out-of-home advertising and an area that has received little academic attention. This study keys in to elements of effective airport advertising and is applicable to other transit locations.
This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information.
The results of the NNN/NAA 2007 Newspaper National Network Website Influencer Study that looks at print/online newspaper users v. non-newspaper website users and their influences on others.
InfoTrends’ white paper detailing interviews with print service providers and marketing executives who have added, or are planning to add, transpromotion to their marketing mix, as well as InfoTrends’ desk research and studies.
This study demonstrates the effectiveness and influence of newspaper – especially as part of an integrated marketing mix– in driving further consumer research that often results in the subsequent purchase of a product or a service.
After consulting the print Yellow Pages, eight of ten respondents report they initiated a contact by phone, in person, or by mail. Forty percent of those who made a contact say it resulted in a purchase.
This study surveys B2B marketers and their use of B2B marketing vehicles, with an emphasis on digital, as well as business decision makers' use of media to make decisions and do their jobs.
Top executives are big consumers of industry-specific magazines. They are twice more likely to read six or more titles per month and spend six or more hours in a week doing so.
This survey represents a call to action for the industry to both do more to lessen its environmental impact and better educate the public about what it is doing in that area--consumers want more choice in the mail they receive.
This academic study finds that consumers find that print ads are seen as least annoying, whereas advertising in broadcast media is seen as most annoying.
Multichannel marketing -- offering customers more than one way to buy something -- has become common place. The meshed lines of different channels have resulted in a successful, synergistic marketing approach.
